Twitter has removed ads that could lead to an epileptic seizure

    The leadership of the microblogging service Twitter decided to abandon the use of bright and blinking ads in the form of Vine clips in the tape after the company began to receive complaints from the initiative group Epilepsy Action. Its participants noticed that annoying and repetitive advertising can lead to epileptic seizures in people suffering from the photosensitive form of this disease. In total, it was a question of two Vine videos promoting the #DiscoverMusic project , whose members believe that retweeting from some Twitter member with a star status is the same as taking an autograph from him.

    Epilepsy Action members justified the problem by the fact that approximately 3,500 people in the UK live with a diagnosis of photosensitive epilepsy. In addition, they referred to the previously published opinion of an independent regulator of the advertising market - the British Advertising Standards Authority (ASA). The ASA has made a recommendation that “Marketing communications should not include visual effects or methods that could adversely affect members of the public with photosensitive epilepsy.”

    Twitter’s decision to use Vine videos on the site lasted about 18 hours before Rachel Bremer, the director of international relations of the service, announced that the videos would be deleted.

    In turn, participants in Epilepsy Action expressed their appreciation to the company.

    In December 1997, Japan was shownone of the series of the anime "Pokemon", after watching which the audience, the vast majority of which were children, began to experience epileptic seizures. A total of 685 such cases were recorded. As a result, 150 children were hospitalized, the show was stopped and an investigation began. As a result, experts admitted that the symptoms of photosensitive epilepsy were provoked by watching the problematic cartoon series. This case, which became known in Japan as a “shock from the Pokémon,” received a negative response in both the United States and Russia. True, while American journalists simply criticized anime as a phenomenon, in Russia they attributed this case to conspiracy theological significance.

    In 2007, the organizers of the London Olympics were also forced to to withdraw the advertisement, which caused the audience’s complaints that the bright color change in the video provokes epilepsy attacks.

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