Educational videos on YouTube outperformed entertainment
Not so long ago, the YouTube video service celebrated its 10th anniversary. At the moment, the audience of the resource is more than a billion unique users per month. However, for most people, YouTube is associated with cats and funny falls. In fact, statistics show a completely different picture. It turns out that the most popular and viewed on YouTube are educational channels and videos.
It all started back in 2004, when a user named Sal Khan shot and posted a video in the network explaining his cousin's math course. Absolutely unexpectedly for Sal, his video gained immense popularity. To it began to come in a huge number of questions and requests to remove such videos at the rate of physics, biology, and so on. D. Channel Khan has developed so rapidly that it could not fail to notice the administration portal, and already in 2010, "Khan Academy» (Khan academy ) received $ 2 million from the Gates Foundation for development. Now the academy is one of the largest educational platforms on the Internet, providing about 440 million free micro-lectures to more than two million subscribers. And her videos have been watched more than five hundred million times.
The success of Khan spurred the action of the new "stars" of video education. Writer John Green and his younger brother Hank have created their popular science channel CrashCourse , which talks about science in a language that everyone understands. The channel covers almost all scientific disciplines - from biology to astronomy. At the moment he has more than three million subscribers, and the most popular video on the channel is the video about the agricultural revolution (gained 3.8 million views).
Channels such as Veritasium are also popular YouTube educational platforms .Derek Mueller (2.4 million subscribers), in which the author tries to answer questions of interest to all from childhood in a scientific language. Such as, for example, "Is there a speed limit in the Universe?" Or "Where does the Sun get its energy from?" Practical examples of applying scientific material are offered at VSauce by Michael Stevens (8.9 million subscribers). This compares favorably to watching videos from boring theoretical calculations in the audience.
It is the combination of entertainment and benefit in such videos that explains the constant increase in the audience of such channels. In turn, an increase in audience is not only popularity and fame, but also profit. Some educational platforms sponsored by Patreon(similar to Kickstarter for writers and artists), however, they get most of the money from the YouTube affiliate program, which allows content creators to get 55% of the revenue from advertising. Successful YouTube players receive a check with six zeros at the end of the year, which, of course, is much more than a teacher's salary.
“ Social media and the Internet have revolutionized education. Pupils are no longer afraid to ask questions to the teacher so as not to seem stupid. Now they ask them “Google,” he doesn’t blame them , ”says Michael Stevens, creator of the VSauce channel.
The company "Smiles. Education ” fully shares this opinion. Educational innovations have unlimited opportunities to increase the quality and accessibility of education.
It all started back in 2004, when a user named Sal Khan shot and posted a video in the network explaining his cousin's math course. Absolutely unexpectedly for Sal, his video gained immense popularity. To it began to come in a huge number of questions and requests to remove such videos at the rate of physics, biology, and so on. D. Channel Khan has developed so rapidly that it could not fail to notice the administration portal, and already in 2010, "Khan Academy» (Khan academy ) received $ 2 million from the Gates Foundation for development. Now the academy is one of the largest educational platforms on the Internet, providing about 440 million free micro-lectures to more than two million subscribers. And her videos have been watched more than five hundred million times.
The success of Khan spurred the action of the new "stars" of video education. Writer John Green and his younger brother Hank have created their popular science channel CrashCourse , which talks about science in a language that everyone understands. The channel covers almost all scientific disciplines - from biology to astronomy. At the moment he has more than three million subscribers, and the most popular video on the channel is the video about the agricultural revolution (gained 3.8 million views).
Channels such as Veritasium are also popular YouTube educational platforms .Derek Mueller (2.4 million subscribers), in which the author tries to answer questions of interest to all from childhood in a scientific language. Such as, for example, "Is there a speed limit in the Universe?" Or "Where does the Sun get its energy from?" Practical examples of applying scientific material are offered at VSauce by Michael Stevens (8.9 million subscribers). This compares favorably to watching videos from boring theoretical calculations in the audience.
It is the combination of entertainment and benefit in such videos that explains the constant increase in the audience of such channels. In turn, an increase in audience is not only popularity and fame, but also profit. Some educational platforms sponsored by Patreon(similar to Kickstarter for writers and artists), however, they get most of the money from the YouTube affiliate program, which allows content creators to get 55% of the revenue from advertising. Successful YouTube players receive a check with six zeros at the end of the year, which, of course, is much more than a teacher's salary.
“ Social media and the Internet have revolutionized education. Pupils are no longer afraid to ask questions to the teacher so as not to seem stupid. Now they ask them “Google,” he doesn’t blame them , ”says Michael Stevens, creator of the VSauce channel.
The company "Smiles. Education ” fully shares this opinion. Educational innovations have unlimited opportunities to increase the quality and accessibility of education.