First Bitcoin TV Commercial Launched

The BitPay service , which provides a range of services for retailers who want to accept payment in bitcoins, has launched a television advertising campaign - the first time in the history of cryptocurrency. In two commercials, the advantages of bitcoins are presented - a low commission for payments and increased security when used for online purchases compared to traditional bank cards. This was reported by Campaign Live . The author of the videos is Felton Interactive Group .

BitPay is a popular service, it is used by large companies, which by the end of 2014 announced support for bitcoins. Among them are Dell, Microsoft , PayPal, Newegg. BitPay has long been trying the way for advertising promotion - in 2014, the company sponsored an American football game in Florida between college teams. In social networks, the videos caused positive reviews.

And in Russia, the legal status of cryptocurrency remains unspecified. First, at the beginning of the year, the Central Bank called bitcoins “surrogate currency” (or didn’t call it - how to interpret it), de jure without prohibiting their use, but de facto blocking the way for organizations to access them . Then came the initiative to completely ban their use. In late December, after a discussion with experts, the initiative did not seem to be approved, but it was not completely canceled.