Experiment: passersby draw famous logos from memory

We decided to conduct a comic experiment: go outside and find out how well people remember the logos of famous brands. We asked passers-by to draw from memory the logos of Apple, Lacoste, Playboy, Android, Sberbank, Megaphone.

Apple

There were no big problems with this logo:

Lacoste

Something like that the image of the logo was deposited in the memory of people. Of course, not everyone can draw a crocodile, but the general motives are visible:

Playboy

For some reason, all the passers-by painted the rabbit in the wrong direction, although they did not see each other's options:

Android

Everyone remembers the general form, but no one drew characteristic hands:

Sberbank

Most of the memory, apparently, reflected the old Sberbank logo, without the slight asymmetry that appeared later:

Megaphone

Here the scatter is the largest - from an exact copy to ???!?:


Of course, this is not a serious experiment, but even from it you can understand which logo features people remember better and which worse. We took some options and imagined what the world would look like with such a logo:




















Hmm ... Android is prettier.

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PS The second part of the experiment with the logos of frets, starbucks and others