What is crowd marketing?

Crowd marketing is a thorough analysis of the target audience for any marketing object, positioned in social networks, blogs, forums of a certain subject, as well as in questionnaires and response services. That is, it is a work to popularize a product or service in a variety of Internet communities.

The main goal of this type of marketing is to stimulate sales growth by meeting the needs of Central Asia. Let's talk about crowd marketing more!

How does crowd marketing work?

In fact, the goal of crowd marketing is the mass popularization of the desired object, by forming public opinion about it. Marketers of the group generate and manage special tools: reviews, recommendations about the brand, service, resource and so on. Posting the necessary information is very gentle (only on thematic forums and other communities that were originally interested in a given topic). The technique of crowd marketing does not involve the placement of direct hyperlinks (although this is also possible). Campaigning is through the creation of motivation, mentioning the object of marketing, and so on.

What are the challenges a crowd marketer has set for himself?

Ensuring increased awareness of the product or service with the target audience, developing a loyal opinion of the society (community)
Increasing traffic to potential consumers
Improving site factors such as behavioral
Dilution of purchased traffic from links
The fastest possible dissemination of the necessary information on the maximum number of target groups.

Link system in crowd marketing

It should be noted that often you have to dilute the purchased traffic from the links, as well as the search flow of customers with the help of special marketing skills.

One of the important points in the promotion of the site is a large resource link mass. Catch up with the "resource" in a short time and will help crowd marketing. It will help generate high-quality, memorable search engines links. Thus, spamming is reduced and the mass of high-quality content leading to a moving site is increasing.

Great marketing tool

The most important task of modern marketing is the maximum popularization of the target object (company, brand, identity, etc.). In the case of the use of crowd marketing, popularity increases naturally: the number of references to the resource, its citation, and other useful factors are increasing.

However, this type of marketing is suitable only for certain sites that are suitable for such requirements as:

Topic - the relevance of the site’s audience and the target audience should be maximum.
Content - the same similarity as the first paragraph is important.
Regionality - the more coincidence and commonality of the marketing object (the site for its sale, the provision of services), the more successful the result.

A Few Crowd Marketing Tips

So, with the low popularity of a company, brand or product, you can safely use crowd marketing. He will help to rectify the situation and attract the audience.

But can everyone take advantage of crowd marketing? The fact is that crowd marketing has several limitations, as well as ways to increase popularity. We will consider them in more detail.

Even a large number of reviews, answers and comments may not help to trigger a chain reaction of popularization. Consumers must enter into a lively conversation, discussion. Only after that can we say that the plan worked.

A great example of working crowd marketing is the talk about a new brand or product created by PR specialists. After that, competently composed reviews begin to comment on other buyers / clients.

In the case of marketers working with an already well-known company with a certain reputation, you need to direct user conversations in the right direction.

Also, the technique of attracting crowds will help to find the target audience by visiting various thematic sites, forums, social networks and so on.

Who should not use crowdfunding?

The effect cannot be achieved if:

Your business has a narrow circle of consumers, in other words, a specific product or service. For example, a marketer will not be able to find many sites for commenting on the implementation of shop windows or furniture for private collections.
Business to business. Simply put, manufacturers of a product or other b2b segment. Crowd is unlikely to work for those who make machine tools or other complex machinery.
Services that are used only on occasion. For example, making keys, repairing shoes, or towing a broken car. In order to find an artist, the client will not study the market for a long time.
Everyday goods, that is, those that a person needs almost every day (bread, matches, and so on).
Network marketing. Crowd will not be able to promote an entire activity as such. It is needed to ensure the popularity of something specific.
Activities that violate applicable law. No specialist will want to work with a similar site.
Resources that are outdated or frankly bad, inconvenient design. You need to start with an attractive external wrapper, and only then promote the business itself.

The next step for successful crowdfunding is to select a site. For maximum effectiveness, you should select thematic resources that are suitable for your occupation. Resources with reviews, various forums and directories, blogs are suitable. Which sites are most suitable for which? Let's consider each in more detail.

Types of crowd marketing sites

Otzoviki sites

Resources strongly resemble the electronic version of official complaints books, as well as offers that can be found in every company, store, organization. A large number of users are constantly looking for relevant information there.

The most famous representatives of such sites can be found on the very first page of the search engine. Usually they do not have a specific topic, because absolutely everything is discussed. But you can search for more narrowly focused otzoviks (for example, specifically about cosmetics, various entertainment venues, tourism, and so on).

Each resource will have disadvantages. The otzoviks have several:

A thorough and lengthy review of publications. Moderation is simply required. If the moderator makes a negative decision, skip your comment, you can’t wait for an answer at all.
Reviews should be posted from different IP addresses, as this factor is monitored and posts from the same address are simply deleted.

A few tips:

More details and informativeness - create comments of at least 1000 characters.
Feedback should be as natural as possible. Key phrases or defiantly not honesty (completely free, accident helped to find a company, etc.) repel the public.
In order not to invent from your head - take real gratitude or comments from your customers as a basis.

Thematic Forums

Forums are a storehouse of interested users. Here they share their problems, ask for advice and just find like-minded people. That is why competent crowdfunding will help to get a decent increase in traffic from these sites. To quickly find a forum of a desired subject, you need to type in the search the most popular key and the phrase inurl: forum.

Disadvantages:

On such sites, communication is dynamic and active - the branches are constantly changing in popularity, and it is sometimes difficult to find a topic where the discussion is lively.
Promotional messages or simply inappropriate comments will be quickly deleted.
Society forums usually react sharply and aggressively to inaccuracies, errors or ignorance. The reaction can be exactly the opposite when making the slightest deviation.

What to do?

Finding only active forum threads constantly replenished with posts is ideal for the last comment to be left at least a month ago.
To write a review, you should use a long-registered, active profile in all respects.
If questions or other comments appear under your review, you must definitely answer and maintain a conversation.
You need to write only on the topic, without rhetoric and spam.

Social networks

Large communities are always filled with diverse information. Here you can find absolutely everything.

Everything is simple: we drive the desired question into the search and get similar comments, reviews and answers. In such discussions, you need to leave information about yourself, your product or company.

The second effective tool in working with social networks is a special program or online service that selects the necessary topics, city and key phrases. This is called parsing. One of the most famous services is called Leedscanner.

Disadvantages:

The profile from which comments are sent must be real, not fake.
With spam, you can get a ban from the group administrator or block the entire account.

Good to know:

Before you start an advertising crowd in the social community with a new account, be sure to fill it out. Maximum page content with photos, videos, friends, subscribers and so on.
Try to avoid direct advertising.

Question Sites

Answers and questions are excellent ground for crowd marketing. Find them simply through a regular search. The most popular at the moment are resources such as: Toaster, Mail-answers and others.

It’s better to start your post with a leading question. For example, "What to choose ...", "Which is better ...", "What is the opinion of ...".

Disadvantages:

When placing links to third-party resources, they can be deleted, leaving only the answer or question.
Drawing up the right suggestive topics. It is often difficult to come up with a diverse question, because it’s easier to write “How or where to buy?”.

Good to know:

Discussions need to be provoked. Add inconsistent but not negative information.
For a better implementation, you need not just to advertise, you need a life situation that could happen to everyone. Such problems attract more people.
For good promotion with the help of questions and answers services, you should have several active profiles.

Various directories

Do not forget about the collections of all companies, shops and other organizations. In electronic form, you can not only find topics of interest, but also read reviews or write them. Mentioning your object is a great chance to get the desired result.

Minuses:

To get your individual page in the directory, you must fill in the fields OGRN and indicate your phone number. You may be called later to clarify some issues.
Not all topics are presented in the directory.
Messages can be moderated for a very long time - from one working week to a whole month.

How to act?

The more details in the application, the better and less problems in the future.
It is better to immediately identify your advantages and undeniable advantages.
Be sure to put links not only to your site, but also to pages on social networks.

General markets

There are resources that collect price-lists with prices and names from websites, providing users with an excellent comparative picture of the costs of various goods in their city and in different stores. The most popular site is Yandex.Market.

Convenience lies in the first places of search results, as well as the ability to post detailed reviews. Such sites will be especially advantageous, of course, for online stores of various goods.

Disadvantages:

Commodity aggregators place high demands on selected organizations.
Before registration, you will have to fill in a huge amount of legal information.
You can upload your price list only in a specific format - YML.

How to increase efficiency?

Follow all requirements and use the recommendations of the resource, and also work out your price list from the technical side.
When leaving reviews, be sure to use not one, but several IP addresses. Otherwise, comments will simply not be added.

Final recommendations

Before you start posting, be sure to make a schedule of your publications on the selected sites. Each review or comment should be written specifically for the selected site, and publications should not appear on the resources on the same day.

In order to achieve good results and really increase the popularity of a brand or product, as well as attract the target audience, crowdfunding needs to be constantly done. To maintain a high reputation, public interest should be warmed up regularly. With a responsible approach, crowd marketing yields amazing results.

Material prepared by: greebn9k (Sergey Gribnyak), awedov (Evgeny Avedov), silmarilion (Andrey Khakharev)

Tags: