October 10, 2016 at 14:14

A selection of podcasts and videocasts on content marketing, interface design, and usability

    Last week, we talked about books that can be useful to designers and content marketers. Today we decided to see additional sources on the topic in audio and video format. Photo francois schnell CC / Flickr





    Podcasts


    1. Social Media Happy Hour
    Every week, two specialists talk about the intricacies, approaches and strategies of content marketing, and also discuss mistakes in the same field.

    2. Growth Byte
    This series of podcasts will help you create an image of your potential client and understand how to interact with it and with the help of which letters. Particularly interesting may be the issues of targeting, conversion, and the ability to understand your client’s train of thought.

    3. WP Curve
    They will tell you about the basics of working in Wordpress, explain in detail the subtleties of using the platform, and talk about common mistakes by both novice users and advanced ones.

    4. The McMethod
    Leading and invited experts - entrepreneurs, talk about the nuances of working in the field of e-mail marketing. Here are just a few popular topics for discussion: customer acquisition, creating high-quality newsletters, increasing sales, etc.

    5. Art Version
    Newsletters, content marketing, interface design, optimization issues, etc. are a small part of an impressive list of topics that the facilitator talks about in an accessible form.

    6. “Experienced Way”
    The Russian-speaking presenter will talk about the business as a whole, about advertising, as well as about all stages of work in the field of email marketing.

    7. Amy Porterfield
    This podcast focuses on the issue of attracting and retaining users. Many issues focus on how to grow your business, taking care of the comfort and experience of customers.

    8. UX Podcast
    The two leaders discuss the pros and cons of different approaches to improving the user experience and the corresponding improvement tools.

    9. UXpod
    A series of podcasts about creating content and improving the user experience, interacting with the user, studying the audience and its needs, developing design strategies.

    10. UX Radio
    A show highlighting the importance of customer involvement in UX development. The subject of broadcasts is generally limited to studying the needs of the client and the ability to distinguish good UX from bad. The author often argues on topical issues: the reassessment of values ​​in society, leading to a change in needs (and what designers and marketers should do about it).

    11. UI Breakfast
    Hosts and guests of the program consider issues such as: the direct impact of the interface on site traffic, gamification and interactive, user motivation, psychological principles of persuasive design technology, etc.

    12. User Interface Engineering
    These podcasts are divided into two themes. 1. The main theoretical issues of design and improving user experience (for example, how to achieve responsive design effect for your page?); 2. Practical advice on creating literate texts and page design up to links to the necessary software, tools, books, etc.

    13. The Web Ahead
    The presenter discusses the news in the field of user interfaces and the needs of the audience and makes assumptions about how they will change in the future.

    14. “Metric”
    The podcasts of this show cover many topics, the main ones: design and storytelling issues in UX, technological trends and platforms, organization and motivation in work, design and strategic component.


    Youtube channels:


    1. Gary Vaynerchuk
    Businessman and writer Gary Vaynerchuk talks about how to talk about boring, banal or obvious (or what seems to be such at first glance) so that you are listened with interest.

    2. Maxim Ilyakhov
    The content of the channel is the recording of webinars on the creation of “reasonable” e-mail marketing, newsletters, as well as on working with text and its layout.

    3. Justin Bryant
    A video blog with all kinds of tips (what software to use, how to blog), tips (optimization, automation, strategies), analysis of popular mistakes and ideas for the development of e-mail marketing.

    4. James Stafford
    Training videos on working with Wordpress and creating a website, blog, posts and letters.

    5. The Skool Network
    The user experience on this channel is assigned a series of videos called UX Design, which simply and with humor tells and shows everything that a beginner needs to know about interface design and user experience. The entire database is presented in the first video, and the subsequent ones are a discussion of how to and should not work with UX.

    6. UX Mastery
    Practical tips in video format. Among the common topics: how to work with content and context, why tables are needed, how to find out the needs of your customers, draw an image of the client and conduct a survey of your users.

    7. Mike Locke
    The host raises both simple practical (preparation for UX testing) and complex topics (how to distinguish the work of a UI designer from the work of a UX designer?).

    8. Maxim Soldatkin web design school
    Tutorials on interface design, built on the principle from simple (who is the interface designer) to complex (how to make an adaptive website, etc.)

    9. Junior Developer
    Useful video materials about the basics of typesetting mailings and features of such typesetting.

    10. DesignProsmotr
    Records of master classes by leading (in Russian) about design, animation, approaches to creative work, and including storytelling in general.

    11. Content Marketing Institute
    Experts from this channel share tips on how to turn boring content into compelling stories - including examples from real businesses.

    12. DevTips
    Visual aids on creating letters: from structure to design features.

    13. WebDesign Master
    The channel is dedicated to everything related to layout: from sites and landing pages to adaptive design and layout of letters.

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