August 3, 2016 at 00:35Digital Advertising Kills Optimists
Good afternoon, Khabrovites! For a long time I did not go to our favorite site, gained life experience, then to tell it to you. Modern Internet technologies for promoting goods and services are not at all a panacea for clutter in the head. I was convinced of this from my own bitter experience. This article is for those who blindly believe in the magic of modern technology carries their blood on its altar.
Two and a half months ago, I decided to overcome minimizing cash gaps in my business by converting many small orders into medium-sized ordered orders. Previously, I did not consider applications whose budget was below 12,000 rubles and for me it was an insight into how many people would be willing to give 1,500 for minor repairs.
It is no secret that Moscow is divided by railways and river into sectors and there is no point in taking one application, since profitability depends on the distance from the supplier to the application, the time to arrive and the time required to work. If you are in the sector at rush hour, then it is almost impossible to leave it within a reasonable time. Therefore, it is necessary to combine applications for geolocation, hello Yandex maps!
It’s just a fairy tale, but it’s not soon to be done. After learning the girl for three days, I realized that a stone flower is not coming out and more orders are needed. Well, more orders means an advertising company on the Internet. Most want money and in advance. Particularly smart take at 100%. What actually represent a lot of such offices I will tell at the end.
I borrow a lot of money and start knocking on various agencies. Here, both marketing specialists and PR managers and designers and optimizers promise me, by a wave of a magic wand, to increase the potential of my business and conquer a new market segment in almost a month.
By that time, I had a simple Joomla site and several half-dead accounts on social networks. Well, what is not an object for promotion? I turned to one online agency, seemingly clean and with a good reputation. They made portraits of customers and user stories, poured them money for promotion and everything seemed to start to move uphill. Applications went and began to take a lot of time to calculate, and the conversion of their orders was penny. In Yandex, my site has not been displayed for a week. I tried to find it on purpose, but it was either at the end of the second, then closer to the middle of the third page. Case stuff, I thought. In social networks, everything was much more interesting. It seemed that life was in full swing, the content was laid out, there were a lot of reviews, the group was replenished, but here one account was blocked. I start correspondence with the agency. As long as the essence and the matter, my girl calls me cold 60-70 cents per ruble, Well, thanks for that. As a result, after a week or more, the agency became bankrupt and self-eliminated, and the live account began to fill up with garbage.
1. Contextual advertising for serious boys with formalized content and it is necessary to fill in it with about a hundred wooden per month, so that it generates income.
2. It’s worth investing in social networks when you have already shot with your product and you need to integrate it into the masses. They also require large investments in a team that will be engaged in promotion. This is an additional tool that facilitates the conversion of orders into orders:
After a short prostration, I began to grater with my provider. For some reason, he did not give me access to my site. A sign fell out that, in accordance with the decree of taram-there-there, my site was blocked. As it turned out later, not only mine. From a smartphone, I saw them all perfectly.
Almost a month worked in a deep minus, you have to pay off your creditors and pay your salary, there’s nothing to do with purchases. He paid off with grief in half, but was left without a girl who phoned everyone. She was already the fourth since the beginning of the year. In a few days, two more people who placed orders will refuse to work with me because of the negative that fell on them from my pages, but so far I am full of optimism and think what to do next. All weekend and Monday I crawled on the Internet and was saturated with the spirit of the landing page. I borrow money again and start a new company.
About the landing page, it makes no sense to tell, I think, no. I’ll tell you better what to look for and how not to get a knife in the back from the creators of such pages. Together with the page they can offer you a promotion strategy, but this is a waste of money, because no one knows about your product yet and the audience’s reaction to it is not known. Immediately sweep away and do not litter our thought process, it is still useful to us. I got the impression that only the lazy is not involved in the design of landing pages. I ran into such a lazy tree. For 4000 they promised me a miracle again. Having looked at the author’s page and his portfolio, I thought that it was adequate money for a week of work. Miracles did not wait, they did not work. On the third day of work, the designer asked for a page layout and content for design. I quickly spread the layout
In the process of writing, I realized that this was not my destiny and decided to order another page at the same time, but already for 14,000. There was already a girl sitting on the phone and competently answering questions. They carefully listened to me and even sent a beautiful commercial offer.
The first page was half dead. The layout was taken one by one and the layout was not corrected by the developer anywhere, the elements drove into each other when scaling, and in principle it was impossible to use it. The second page turned out to be workable, but had a confusing algorithm that was different from mine. The developers simply filled the WordPress template with content, but they couldn’t customize it, they didn’t want to. Okay, publish on jinno and start a company. We get one application from 180 people who entered. In a quick poll, I find out that users do not understand where they got.
I need a normal copywriter and designer. We take a new page for just over 25,000 with a copywriter and designer + they will also host and host it. Two pages are better than one, right !? The design turned out to be stunning: here there are sliders, and social networks, and even fashionable Parallax with a bunch of unnecessary button animations. Navigation is simple and clear even for a 70-year-old grandmother. One misfortune is texts that will not even sell toilet rolls to people with diarrhea. Quote from the page "If you have a problem - it does not matter, we will help!". Launched and ruled in the process. Conversion 1 to 75 with their text and 3 to 50 with the agreed text. The average attendance per day is about 100 users. The result of my experiment was about 180,000 payables. Today, for the sake of interest, I worked about 20 CPs from different price segments.
Most people involved in landing pages and sites up to 20,000 rubles. sell their hands without a share of creativity do not give any guarantees. Correction of the jambs and support is done through the rectum or for money. Freelancers, small companies, just freeloaders work in this segment. The portfolio of such people may be alien or made to order by more experienced colleagues. If you have a small amount of money and time, do it yourself from the templates or find a proven layout and copywriter. It makes no sense to pay money for a landing that does not fulfill its purpose. A working landing with the execution of your thoughts in a commercial form starts at 40,000. Add the costs of promotion, hosting, refinement and you will get your advertising budget.
Expensively I was given the idea of the need for serious preparation for an advertising company and the understanding that no one would hold it for me. For a serious event, you must enter into a contract without fail.
Before embarking on anything difficult, choose three key features of your product and project them to the needs of your audience.
Based on the projection, formulate the USP.
Based on the audience data, select the optimal target information channel to shoot with your product. At this stage, it is advisable to get marketing advice and enlist the support of popular bloggers.
Go to the copywriter and put your thoughts in a commercial form.
Debug texts on focus group.
Now you can turn to designers and layout designers.
While they are working, redeem domain names and hosting.
Start the company until the page is ready for your product, because it takes time for the search engine indexes to be updated. It should be promoted by people who understand that they are not moving the page itself, but your USP.
PS : Modern technology is an old tool in a new guise. As before, they need to be able to work ./>
Two and a half months ago, I decided to overcome minimizing cash gaps in my business by converting many small orders into medium-sized ordered orders. Previously, I did not consider applications whose budget was below 12,000 rubles and for me it was an insight into how many people would be willing to give 1,500 for minor repairs.
It is no secret that Moscow is divided by railways and river into sectors and there is no point in taking one application, since profitability depends on the distance from the supplier to the application, the time to arrive and the time required to work. If you are in the sector at rush hour, then it is almost impossible to leave it within a reasonable time. Therefore, it is necessary to combine applications for geolocation, hello Yandex maps!
Rake in the forehead - contextual advertising and SSM
It’s just a fairy tale, but it’s not soon to be done. After learning the girl for three days, I realized that a stone flower is not coming out and more orders are needed. Well, more orders means an advertising company on the Internet. Most want money and in advance. Particularly smart take at 100%. What actually represent a lot of such offices I will tell at the end.
I borrow a lot of money and start knocking on various agencies. Here, both marketing specialists and PR managers and designers and optimizers promise me, by a wave of a magic wand, to increase the potential of my business and conquer a new market segment in almost a month.
By that time, I had a simple Joomla site and several half-dead accounts on social networks. Well, what is not an object for promotion? I turned to one online agency, seemingly clean and with a good reputation. They made portraits of customers and user stories, poured them money for promotion and everything seemed to start to move uphill. Applications went and began to take a lot of time to calculate, and the conversion of their orders was penny. In Yandex, my site has not been displayed for a week. I tried to find it on purpose, but it was either at the end of the second, then closer to the middle of the third page. Case stuff, I thought. In social networks, everything was much more interesting. It seemed that life was in full swing, the content was laid out, there were a lot of reviews, the group was replenished, but here one account was blocked. I start correspondence with the agency. As long as the essence and the matter, my girl calls me cold 60-70 cents per ruble, Well, thanks for that. As a result, after a week or more, the agency became bankrupt and self-eliminated, and the live account began to fill up with garbage.
After analyzing the experience gained, I realized the following:
1. Contextual advertising for serious boys with formalized content and it is necessary to fill in it with about a hundred wooden per month, so that it generates income.
2. It’s worth investing in social networks when you have already shot with your product and you need to integrate it into the masses. They also require large investments in a team that will be engaged in promotion. This is an additional tool that facilitates the conversion of orders into orders:
- Raising awareness of a potential audience about a product or service leads to an increase in the degree of trust.
- An increase in contact speed leads to an increase in requests from warm customers and simplifies their conversion to orders.
- Interesting content reduces the cost of heating customers.
- Feedback improves visitor engagement and product supportability.
- Formation of an active customer base with subsequent conversion to repeat sales.
- Analog methods still work well for the age group of 30 years and can pay for themselves.
After a short prostration, I began to grater with my provider. For some reason, he did not give me access to my site. A sign fell out that, in accordance with the decree of taram-there-there, my site was blocked. As it turned out later, not only mine. From a smartphone, I saw them all perfectly.
Hard landing
Almost a month worked in a deep minus, you have to pay off your creditors and pay your salary, there’s nothing to do with purchases. He paid off with grief in half, but was left without a girl who phoned everyone. She was already the fourth since the beginning of the year. In a few days, two more people who placed orders will refuse to work with me because of the negative that fell on them from my pages, but so far I am full of optimism and think what to do next. All weekend and Monday I crawled on the Internet and was saturated with the spirit of the landing page. I borrow money again and start a new company.
About the landing page, it makes no sense to tell, I think, no. I’ll tell you better what to look for and how not to get a knife in the back from the creators of such pages. Together with the page they can offer you a promotion strategy, but this is a waste of money, because no one knows about your product yet and the audience’s reaction to it is not known. Immediately sweep away and do not litter our thought process, it is still useful to us. I got the impression that only the lazy is not involved in the design of landing pages. I ran into such a lazy tree. For 4000 they promised me a miracle again. Having looked at the author’s page and his portfolio, I thought that it was adequate money for a week of work. Miracles did not wait, they did not work. On the third day of work, the designer asked for a page layout and content for design. I quickly spread the layout
In the process of writing, I realized that this was not my destiny and decided to order another page at the same time, but already for 14,000. There was already a girl sitting on the phone and competently answering questions. They carefully listened to me and even sent a beautiful commercial offer.
The first page was half dead. The layout was taken one by one and the layout was not corrected by the developer anywhere, the elements drove into each other when scaling, and in principle it was impossible to use it. The second page turned out to be workable, but had a confusing algorithm that was different from mine. The developers simply filled the WordPress template with content, but they couldn’t customize it, they didn’t want to. Okay, publish on jinno and start a company. We get one application from 180 people who entered. In a quick poll, I find out that users do not understand where they got.
I need a normal copywriter and designer. We take a new page for just over 25,000 with a copywriter and designer + they will also host and host it. Two pages are better than one, right !? The design turned out to be stunning: here there are sliders, and social networks, and even fashionable Parallax with a bunch of unnecessary button animations. Navigation is simple and clear even for a 70-year-old grandmother. One misfortune is texts that will not even sell toilet rolls to people with diarrhea. Quote from the page "If you have a problem - it does not matter, we will help!". Launched and ruled in the process. Conversion 1 to 75 with their text and 3 to 50 with the agreed text. The average attendance per day is about 100 users. The result of my experiment was about 180,000 payables. Today, for the sake of interest, I worked about 20 CPs from different price segments.
Help your own brain
Most people involved in landing pages and sites up to 20,000 rubles. sell their hands without a share of creativity do not give any guarantees. Correction of the jambs and support is done through the rectum or for money. Freelancers, small companies, just freeloaders work in this segment. The portfolio of such people may be alien or made to order by more experienced colleagues. If you have a small amount of money and time, do it yourself from the templates or find a proven layout and copywriter. It makes no sense to pay money for a landing that does not fulfill its purpose. A working landing with the execution of your thoughts in a commercial form starts at 40,000. Add the costs of promotion, hosting, refinement and you will get your advertising budget.
Expensively I was given the idea of the need for serious preparation for an advertising company and the understanding that no one would hold it for me. For a serious event, you must enter into a contract without fail.
Before embarking on anything difficult, choose three key features of your product and project them to the needs of your audience.
Based on the projection, formulate the USP.
Based on the audience data, select the optimal target information channel to shoot with your product. At this stage, it is advisable to get marketing advice and enlist the support of popular bloggers.
Go to the copywriter and put your thoughts in a commercial form.
Debug texts on focus group.
Now you can turn to designers and layout designers.
While they are working, redeem domain names and hosting.
Start the company until the page is ready for your product, because it takes time for the search engine indexes to be updated. It should be promoted by people who understand that they are not moving the page itself, but your USP.
PS : Modern technology is an old tool in a new guise. As before, they need to be able to work ./>