The bot revolution is in full swing

This is evidenced by the imperson.ai platform release prepared for launch. Perhaps this project will not cause the same stir among the world community as Pokemon Go. But the business benefits can become much more tangible

. Recently, Imperson , whose name means “impersonal” in English, has released a corporate project - platform imperson.ai, the essence of which is the creation, testing, implementation and management of Facebook Messenger dialog bots, Skype, Kik, Slack, Twitter, Amazon Echo, SMS and many others.

What does all this mean?

With Imperson.ai, brands and agencies can access a set of professional tools for creating interactive bots that have set goals, a memory of perfect communication with users, individualization and learning opportunities.

According to information provided by Imperson, dialogue bots will help in the promotion and sale of goods and services to a wide audience.

The launch of imperson.ai will provide digital agencies with access to the most advanced technology for creating and managing several conversational personalized bots . They will be able to learn and adapt to the style of communication of the organization that they will represent.

According to the developers, artificial intelligence and machine learning capabilities were the result of organizations' desire to interact with customers using software, rather than expensive human resources.

Moreover, in today's mobile age, when it is more convenient for people to communicate through correspondence on the Internet via smartphones and tablets, it is not surprising that such communication can become really popular and effective.

Erez Baum, co-founder and CEO of Imperson , commented on the upcoming launch of the platform:

“We see huge potential in the fast-growing bot market. Today's idea of ​​bots is quite primitive. They are based on the menu, bots cannot differentiate from each other and represent something impersonal. The release of our new platform will allow creative people representing brands and digital agencies to create a more complete and deeper communication scenario for bots that will communicate with consumers on a one-on-one basis and thereby bring them to the company. ”

What will the launch of this project lead to - we only have to find out.

However, there is already a clear tendency to replace human communication with artificial intelligence.

Will this be a solution to the problems of feedback and the human factor? Will organizations be able to provide customers with better service? We will follow the news.