18 free photo stocks to save your ad


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    Why save?


    We place native advertising on large sites: RIA Novosti, AdMe, Lifehacker, Drive2.ru and others. And we make the advertisement as useful, look as good and like users as the articles on the site.

     

    Advertising becomes a single product with the media


    Brands get more involved customers, and media gets money and positive UX on the site.



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    Advertising Relap.io

     

    And then the photo stocks?


    During our work, we made an unambiguous conclusion that images can greatly affect the result of an advertising campaign.

     

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    Creatives for banner advertising do not work in native


    This is an example of how we changed the photo and title and improved the result.

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    If the client does not know which image is better to take, we select photos for him and write the headers. Here are the creatives we created for native campaigns.

     

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    Searching in the photo stock is the fastest way to find a picture for native advertising if you don’t have one


    The list of sites we use ourselves:

    Stock Up

    Unsplash

    Pexels

    IM Free

    Startup Stock Photos

    Moveast - suitable for travel advertising, many locals from sunny countries.

    Foodies Fest - on the topic of food.

    Gratisography

    Stocksnap

    Splitshire

    ISORepublick  

    Raumrot - not very convenient because there is no search. You can only look at the categories that, in our opinion, are not always well composed. But there are good images.

    Imagefinder

    BARN IMAGES

    Travel Coffee

    Visualhunt

    Freerangestock- a large stock, similar to Google pictures: you can find any topic, but you will have to rake a lot of inappropriate images.

    For example, we found here photos of cruise ships . In hipster photo stocks, this is rare.

    Kaboompics

     

    How can you find anything there?


    Use the search. For example, you sell distance learning courses. To do this, drive into a laptop search, because distance learning, most likely, goes behind a laptop - and choose a photo.

     

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    On IM Free is the section "Education". We look what’s there:

     

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    After 2-3 requests for different stocks, you get 3-5 photos that you can use.

     

    2 tips on how to choose a photo:


    1. The photo should look organically in a tape or tile. Remember, native advertising - this means that advertising and media are becoming one.
    2. People are better than objects (most often). In 83% of our advertising campaigns, changing the image of objects in people's photos gave an increase in CTR of 2 times or more.

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