18 free photo stocks to save your ad
Why save?
We place native advertising on large sites: RIA Novosti, AdMe, Lifehacker, Drive2.ru and others. And we make the advertisement as useful, look as good and like users as the articles on the site.
Advertising becomes a single product with the media
Brands get more involved customers, and media gets money and positive UX on the site.
Advertising Relap.io
And then the photo stocks?
During our work, we made an unambiguous conclusion that images can greatly affect the result of an advertising campaign.
Creatives for banner advertising do not work in native
This is an example of how we changed the photo and title and improved the result.
If the client does not know which image is better to take, we select photos for him and write the headers. Here are the creatives we created for native campaigns.
Searching in the photo stock is the fastest way to find a picture for native advertising if you don’t have one
The list of sites we use ourselves:
Stock Up
Unsplash
Pexels
IM Free
Startup Stock Photos
Moveast - suitable for travel advertising, many locals from sunny countries.
Foodies Fest - on the topic of food.
Gratisography
Stocksnap
Splitshire
ISORepublick
Raumrot - not very convenient because there is no search. You can only look at the categories that, in our opinion, are not always well composed. But there are good images.
Imagefinder
BARN IMAGES
Travel Coffee
Visualhunt
Freerangestock- a large stock, similar to Google pictures: you can find any topic, but you will have to rake a lot of inappropriate images.
For example, we found here photos of cruise ships . In hipster photo stocks, this is rare.
Kaboompics
How can you find anything there?
Use the search. For example, you sell distance learning courses. To do this, drive into a laptop search, because distance learning, most likely, goes behind a laptop - and choose a photo.
On IM Free is the section "Education". We look what’s there:
After 2-3 requests for different stocks, you get 3-5 photos that you can use.
2 tips on how to choose a photo:
- The photo should look organically in a tape or tile. Remember, native advertising - this means that advertising and media are becoming one.
- People are better than objects (most often). In 83% of our advertising campaigns, changing the image of objects in people's photos gave an increase in CTR of 2 times or more.
