15 months on Habré: on what it is necessary and how to live further?



    15 months, 41 publications - ups and downs, flattering praise from fans and tough "hacks" with opponents. It's time to "collect stones." In this topic, we summarize + wait for your response.


    For reference: Yagla - an online service for increasing the conversion of sites using dynamic content. We change the content of the page (headers, part of the text, captions on buttons and even pictures) to the requests of users from contextual advertising, or links from other traffic sources, except organic (social and teaser networks, Avito, instant messengers, Email newsletters, etc. )

    This allows you to create a value proposition exactly for a specific need, a specific group of target audience and increase the conversion into applications, orders, calls.

    So, in March 2015, we came to Megamind, immediately after the division of Habr. Why exactly here? Yagla is a new product for the market, a new ideology in Internet marketing.
    Therefore, we searched for a solution not so much for promotion, but for building a community - a place for sharing results, discussing contentious issues, and learning. Megamind was perfect for this. Although they say that the developers mostly read it, the very first publications brought not just questions, but practical tests - registration in the service. From marketers and contextual advertising professionals.

    Here we explain to whom it is needed and how it works: “On the way to personalization: Adaptive Content Systems” .

    And here is what it gives with examples: “How to increase the return on contextual advertising: Responsive content”

    Feedback from support:



    Until rejection:



    We did not hesitate to tell about the successes of our users:

    “Case: How to sell 10,000 products on 1 landing and earn an additional 5,000,000 rubles per month”

    “3 cases of introducing dynamic content that increased the return on contextual advertising by 3 times”

    In timeouts, cases were diluted with translations of The Best practice from Bourjunet:

    “When the rules for increasing conversion do not work: 7 grand failures”

    Fought accusations of cloaking:

    “How not to grab a ban on search engines: dynamic content against cloaking”

    Talked about changes in Yandex Direct:

    “New auction in Yandex Direct: 3 changes and as x use "

    And just jiving:

    " How to optimize the conversion to fail: 10 bad advice "

    Interestingly, the highest rating for all time was scored by a post with a transfer case for startups:

    “3 mistakes that almost killed a cool startup”.

    As a result: Each post brought from +4 to +13, got to 2nd place in the hubs “ Conversion increase ”,“ Contextual advertising ”,“ Internet marketing ”, and 224 users registered in the service from articles on Megamind. Good enough result. Honestly, we thought it would be worse.

    Everything turned upside down after the death of Megamind.

    The total rating of the last two articles is -9. The rating, of course, is not the main indicator (we mark 4 registrations), however ... It can be seen that our sharp tongue played a cruel joke)

    It's a shame, but not fatal. Here's the thing. Yagla's corporate blog expires tomorrow. After a long reflection, we decided to leave Habr and move to Cossa. At the same time, your opinion is important to us: how interesting are you to the practice of increasing conversion, traffic segmentation, creating value propositions. Should I write about it here?

    We accept everything: both tomatoes and marmalade.

    Alexander Alimov, CEO of Yagla.ru

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