November 5, 2015 at 15:55Unified rating of SMM agencies 2015 + comments
Hello Megamind! We just published the first in our history single ranking of SMM agencies for 2015 . The top 100 was headed by the advertising agency GRAPE , Mosaic and Nectarin received silver and bronze . Rating Methodology
(as always with us) is transparent and based on data aggregation for all significant local charts of the smm segment. We included in the rating agencies specializing in the provision of social media marketing services: development of a brand presence strategy on social networks, reputation marketing, crisis marketing / management, monitoring brand mentions, statistics and work with opinions, work to attract and retain customers, promotional mechanics and loyalty programs, viral marketing, purchase targeted advertising, content production and the necessary media, technical CMM-tools and so on.
and on the basis of the tests were performed dovaniya we have identified a number of factors that characterize the current state of marketing in social networks segment:
(as always with us) is transparent and based on data aggregation for all significant local charts of the smm segment. We included in the rating agencies specializing in the provision of social media marketing services: development of a brand presence strategy on social networks, reputation marketing, crisis marketing / management, monitoring brand mentions, statistics and work with opinions, work to attract and retain customers, promotional mechanics and loyalty programs, viral marketing, purchase targeted advertising, content production and the necessary media, technical CMM-tools and so on.
and on the basis of the tests were performed dovaniya we have identified a number of factors that characterize the current state of marketing in social networks segment:
- The PR bubble around the SMM services market was largely blown away, and this was largely helped by the external financial crisis. The customer stopped buying services simply “to be” and “because it is fashionable”, budget control led to the trend of using a large number of tools to measure the effectiveness of the work performed. This can not but rejoice, and it has a healing effect on the entire SMS segment.
- The lion's share of activities in social networks (and services offered by agencies) falls on four main platforms - VKontakte, Odnoklassniki, Facebook and Twitter, however, an increasing number of agencies begin to offer services on "relatively new" platforms and channels - Instagram, WhatsApp, Viber , Telegram, Linkedin, Tumblr, etc. Similarly, if we talk about the placement of targeted advertising, the leading positions in Russia are occupied by VKontakte, Target.Mail, Facebook.
- The trend in the measurability of achieved results (and a large number of trial and error) allowed a significant number of customers to understand that social networks in the vast majority of cases are not good for stimulating new sales, but for reputation marketing, gathering feedback and activities to attract and retain existing customers.
- The market is still chaotic and far from saturated, there are a large number of very heterogeneous agencies - both in size and in terms of the quality of services provided. The consequence of this is a wide range of prices for services - for the same work, it can reach one and a half orders of magnitude.
- Over the past time, SMM has become one of the key channels of digital communications, and an increasing number of large full-cycle agencies are trying their hand in this segment, which indicates a gradual growth of the market, as well as a large number of automated tools for monitoring indicators and advertising purchases that have appeared in recent years. distributing content.