Video from JetBrains Software School Summer School

Many of you already know about the recent summer school of software marketing conducted by JetBrains in St. Petersburg from July 28 to August 5. It was an experiment for us, so initially we were not sure that it would be possible to record and publish a video (both technically and ideologically - it was unclear how much the format would be suitable for the video). Already during the school it became clear that the recordings of these cozy summer meetings will bring a lot of useful knowledge to those who did not manage to participate in person, so we are pleased to publish videos.



In this post, we publish videos of the meetings of the summer school, as well as talk about what happened there. In addition, we recommend a post from paullarionovwritten shortly after school and containing impressions of the project by the participant, as well as links to all presentations and homework.

To begin with, briefly about summer school:

• 14 meetings (in total more than 40 hours of classes) from 8 experts from JetBrains;
• 20 external participants recruited through the competition of applications for participation;
• More than 50 JetBrains employees from different departments signed up for the broadcast of the school (both remotely and in offices in St. Petersburg and Munich);
• 5 homework assignments;
• 4 quizas (short tests based on previous lectures);
• 1 social event;
• and much more.

Lecture Videos

Unit 1. How JetBrains builds the products users love, Eugene Toporov

( slides )

Unit 2. Intro: the place of marketing and product management in the whole picture, Mikhail Vink

( slides )

Unit 3. Working with community and business development, Mikhail Vink

( slides )

Unit 4. Hypothesis-driven decision-making process, Andrey Cheptsov

( slides )

Unit 5. Organic channels, Vladimir Sitnikov

( slides )

Unit 6. Customer lifecycle: funnel optimization, Andrey Cheptsov

( slides )

Unit 7. Paid channels, Vladimir Sitnikov

( slides )

Unit 8. Website and CRO overview, Vladimir Sitnikov

( slides )

Unit 9. Product pricing: cost, customer, competitor. Demand, supply and price elasticity. Vasily Korf

( slides )

Unit 10. Analytics frameworks, tools and tips, Vladimir Sitnikov

( slides )

Unit 11.1. Email marketing, Vladislava Prasolova

( slides 1-15 )

Unit 11.2. Marketing automation, Vladislava Prasolova

( slides 16-32 )

Unit 12. Product planning, Mikhail Vink

( slides )

Unit 13. Product analytics and research methods: Surveys, Anastasia Chumak

( slides )

Unit 14. Product analytics and research methods, Maria Antropova

( slides )

Also, we will repeat the link to the above-mentioned post from paullarionov , containing links to homework, presentations and other materials .

Selection process

The selection process for the summer school participants lasted three weeks, the organizers received 207 unique applications, which were evaluated by five experts from JetBrains. Each candidate received at least three ratings from different reviewers (a total of 811 ratings / marks / comments were left).



According to the results of the evaluations, a long list was compiled, including 25 candidates, from which 20 participants of the summer school were eventually selected.

Feedback

Since the school was an experiment, we, as the organizers, wanted to receive grades and detailed feedback at each stage, because the participants filled out feedback forms after each meeting. This allowed the organizers to quickly respond to existing shortcomings and improve the school every day.

We have several important numbers obtained thanks to the estimates of the participants of the school:

• The total usefulness of the summer school was rated at 9.5 / 10 ;
• School organization was rated at 9.3 / 10 ;
• The average rating of meetings was 8.73 / 10 ;
• The average performance rating was 8.31 / 10 ;
• The average sleep time of school participants was about 5 hours a day (which correlates with the average 4.5 hours of sleep of school organizers).

Conclusion

The summer school of marketing of software products was a very interesting experience for JetBrains. Of course, there were many things that could be improved (they always exist, right?), And now it’s hard to say whether we will repeat this experience (and if so, when and in what format). On the part of the organizers, I can say that we are satisfied with the results of our experiment and see the benefit in such a project for participants (both external and internal), the community of product marketers and the company.

We would like to express special gratitude for the support to all participants, lecturers, organizers, and, of course, all who submitted applications (we are sure that many of you read our blog here).