Calltouch acquired RO! RS

    Calltouch call tracking service takes the Russian Internet marketing market to a whole new level and presents the first comprehensive product aimed at business owners. The reason for creating a new service was the acquisition of the Call! Touch RO! RS business intelligence system, which formed the basis of the product.


    - Internet advertising occupies most of the marketing budgets of companies and has a serious impact on the business. But until today there has been no product on the Russian market that allows you to completely control the marketing processes from placing an advertisement to obtaining net profit, so we decided to create it, ”explained Mikhail Fedorinin , founder of Calltouch.

    The product is built on the principle of Business Intelligence (the translation of raw information into a convenient form) and is one step higher than existing Internet marketing tools. An extremely simple interface displays statistics for all areas important for business: volume of investments, concluded transactions, revenue, losses, site conversion, work of the call center and sales managers, purchasing departments and customer service. The service makes it possible to create an individual analytical model depending on the activities and size of the company. For example, it would be useful for a large network of medical clinics to track all of the above indicators, while a small online toy store has enough information on the average check amount, traffic and site conversion.

    The system collects the necessary information around the clock in automatic mode, which allows you to optimize the work of staff, eliminating the need to compile and read routine weekly reports. And thanks to the storage of data on a cloud platform, it is possible to control business processes from anywhere in the world, having access to the Internet.

    - In addition to collecting statistics, the service demonstrates data in dynamics and reports if one of the indicators has changed for the worse, for example, sales have decreased or the cost of attracting a client has increased. Having discovered the cause of the problem, the system offers solutions, ” Maxim Pichevsky , managing partner of RO! RS , explained the principle of the new product .

    In the future, Calltouch plans to maintain the RO! RS brand and is ready to consider the proposals of other companies working in the field of business intelligence that may be useful to customers of the service.

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