Mobile Dads - Why Marketers Should Target Them
Mobile moms have already captured the attention of advertisers, but it turns out that dads also love and often use their mobile devices! Dads increase the amount of mobile time, re-accessing familiar and unexpected content, and spend more money than the average user on mobile purchases.
Iab and Millenial Media conducted a study in America, which showed that there are 52 million dads in the country who use their mobile devices every day to help them cope with work, family and social life, and spend a lot of time on it. BYYD • Mobile Advertising Platform