The share of pirated books in RuNet is 95%, but Liters has reached profitability

    According to representatives of the largest electronic library Liters, only every twentieth user reads electronic books in Russia legally. In its calculations, Litres used the data from the Synovate Comcon research “Russian Target Group Index”: the agency received this data during a survey of 28 thousand people in 50 cities of Russia with a population of more than 100 thousand people, writes RBC. The study revealed that the volume of the legal e-book market in the Russian Federation for 2014 is 950 million rubles, which is 10 million books. At the same time, pirated content is not included in the market assessment for the past year.

    According to the CEO of Liters Sergey Anuryev, it is pirated content that accounts for 95% of book downloads. Representatives of J'son & Partners analytic company gave a similar assessment, showing that in 2013 only 7% of users downloaded books legally. According to the results of the same 2013, J'son & Partners estimated the volume of the e-book market at only 1%, in monetary terms - 600 million rubles.

    Unfortunately, Sergei Anuryev does not have accurate data on the distribution of pirated and legal content in the e-book market. “We can indirectly judge their popularity by the data of [SimilarWeb’s [traffic analysis service],” he commented on the situation. However, Anuryev pointed out the two most popular sites that provide access to illegal content - a torrent tracker RuTracker.org (91.4 million visits in June, according to SimilarWeb) and Flibusta.net (5.2 million visits in June , by SimilarWeb). From July 1, 2014 to July 1, 2015, the service sold about 6 million e-books.

    According to the head of the company, this year the volume of the legal e-book market can double, reaching 1.7 billion rubles. According to Anuriev’s estimates, over the past three years, the e-book market growth for the year is 99.3%. True, these figures relate to both the legal content market and the pirated book market. Nevertheless, with the tightening of anti-piracy legislation in Russia, the market of legal e-books is growing.

    As for the anti-piracy law, from May 1 of this year the expanded amendments entered into force. Now the law works both in relation to video content, both earlier, and in relation to books and music. If a site distributing illegal content receives a warning from supervisory authorities twice, then such a resource can be blocked forever.

    However, so far no resource has been blocked forever. “In two or three years, we will see how it works, and in five years the proportion of piracy can significantly decrease, but it will not completely disappear,” commented Oleg Kolesnikov, general director of the Internet Copyright Protection Association (AZAPI; specializes in books) .

    It is also worth noting that the online store of e-books "Liters" has reached operational profitability. The general director of the service did not disclose the amount of revenue and profit, Kommersant writes . At the same time, Sergei Anuryev noted that last year more than 275 million rubles were paid to copyright holders as royalties. “Usually we leave ourselves 50% of the sales, the rest goes to the publisher and the author,” Anuriev said.

    The service itself began work in 2005. The main shareholders of the company are Exmo-AST, Russia's largest publishing group, and Ozon Internet hypermarket.

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    Do you buy e-books?

    • 14.3% Yes, regularly 48
    • 20.9% Time off when I can’t find a book on trackers / free book sites 70
    • 49.4% No 165
    • 15.2% What, can they be bought? 51

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