2 billion consumers worldwide will get smartphones by 2016

The number of smartphone users worldwide will exceed 2 billion in 2016, according to data from eMarketer , after approaching this figure by the end of 2015. This year there will be about 1.9 billion smartphone users worldwide, and in 2016 this the indicator will increase by 12.6% and will reach 2.16 billion.



For the first time, more than a quarter of the world's population will use smartphones this year, and by 2018, more than a third of global consumers or more than 2.56 billion people, according to eMarketer.

This 2018 figure also reflects more than half (51.7%) of all mobile phone users, which means that functional phones are finally relegated to the background in the world of telecommunications.

Inexpensive smartphones open up new opportunities for marketing and commerce in emerging markets, where before many users did not have access to the Internet. Meanwhile, in mature, established markets, smartphones are rapidly changing the paradigm of media consumption and point to the need for marketers to become more mobile-oriented.

19 new countries were added to the eMarketer mobile users forecast, which together totals 41 countries, including initial estimates for different individual countries in the Middle East and Africa.

In the forecast period, eMarketer expects other stages that will take place year after year by country:

By the end of 2015: Russia will overtake Japan and become the 4th largest smartphone country in use
2016: In India, the number of smartphone users will exceed 200 million and it will bypass America, becoming the second largest smartphone market in
2017: The number of smartphone users in America will exceed 200 million, which will make up about 65% of the country's total population.
2018: The number of smartphone users in Indonesia will pass the mark of 100 million, which will firmly consolidate the country's fourth place in this indicator.
Next are 25 world countries ranked by the number of smartphone users in 2014 according to eMarketer estimates



All eMarketer forecasts are based on a multidisciplinary approach that focuses simultaneously on global and local trends in the development of the economy, technology and population, which at the same time takes into account the particular development trends of companies, products, countries, demographics and consumer behavior. eMarketer analyzes quantitative and qualitative data obtained from a variety of research companies, government agencies, the media and enterprise reporting, weighing each piece of information and based on the methodology and principle of soundness. In addition, all the elements of each forecast form the basis of a larger matrix of all their forecasts with the same assumptions and the basic structure used to plan indicators in a wide range of areas. Regular reassessment of each forecast means



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