The attendance of the online store AliExpress in May was more than that of Facebook

    According to TNS Russia , in May of this year, the attendance of the online platform AliExpress exceeded that of the social network Facebook . The age group of 12 to 64 years was considered. The retailer’s site was visited by 22.627 million people, and Facebook - 22.614 million. True, the audience of mobile applications and mobile versions of the site was not taken into account. Just a month ago, in April, Facebook traffic (22.947 million) was 3.354 million more. Over the past year, the Russian audience of AliExpress has almost doubled.


    The lion's share of the Internet retailer’s audience falls on Russia, Brazil and the United States. According to SimilarWeb, in the general audience of AliExpress, Russian buyers are in second place in terms of attendance. They provide 9.9% of the traffic. AliExpress is part of the Alibaba Group . It has become the most expensive retailer in the BrandZ rating by Millward Brown . The Alibaba Group has bypassed major players such as Amazon and Walmart .

    The rapid growth in traffic on the Internet site is associated with the frequent appearance of news about the company in the media. Along with the regions, which for AliExpress have traditionally been the main platform in Russia, the company began to actively attract the audience of Moscow and St. Petersburg. A month earlier, she opened AliExpress Mall.- A service that offers fast delivery of quality goods, said Zavadsky, Business Development Director of AliExpress in Russia and the CIS , to Vedomosti.

    In addition, in May it became known that the Alibaba Group was opening a representative office in Russia.

    General Director of Infoline Analytics Mikhail Burmistrov believes that AliExpress offers a more convenient way for consumers to buy goods. Partly because of this, the turnover of the offline segment of non-food products in the Russian market decreased.

    According to AKIT data for 2014, the number of orders that Russians make in foreign online stores increased by 115% (to 80 million units) with an average check of $ 25- $ 150. But 80% of orders with an average bill of $ 25- $ 30 are in China. This is largely due to the active growth of Russian customers in the online store AliExpress.

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