How professionals work. Nikita Ershov, Director for Development of the Agency Business Line Socialist Group

    “How Professionals Work” is back in service.

    Between the May holidays, we were able to record answers to questions from Nikita Ershov, Director for Development of the Agency Business Line at Socialist Group . He will tell about the rest independently. Current location: Moscow. Current place of work: Socialist Group, Director for Development of the Agency Business Line. One word that best describes how you work: Infectious. How many hours a day do you work? Depends on many factors. Usually 10-12 hours, but I can’t stop thinking even at night. Current mobile device: iPhone 6. Current computer: Macbook Air.





















    What applications, programs, utilities can you live without?
    Facebook, WhatsApp, Shazam, Instagram, Safari, Keynote, Powerpoint, Excel, Traktor.

    What kind of life hack helps you save time?
    There are two life hacks: one about concentration, the second about optimization.
    1. Close safari, put the phone in your backpack, sit in complete silence and think.
    2. Learn and work while driving. Every day I spend in the car about 2 hours, it would be a pity to lose this time. English radio stations - not to forget the language, audio books - not to get dull, and silence, if you need to think up.


    Which to-do manager do you use?
    Everything is banal: a calendar with reminders, notes and a piece of paper with a pen. A paper with a pen is closest to me: all tasks are always before my eyes.

    What do you listen to when you work?
    Depends on the type of work: when you need to think up - you need complete silence. When to format, analyze, etc. - BBC radio 1xtra

    What are you reading now?
    It so happens that I am simultaneously trying to read several books. 1) Andre Rouillet about photography, 2) Charles S. Jacobs “Neuromanagement” and 3) Martin Lindstrom Buyology. It's funny, but all of them are not fiction at all.

    Which book of the last read was the most memorable?
    Of the most recent, Malcolm Gladwell's “The Tipping Point: How Little Things Can Make a Big Difference” is about why and how epidemics arise: from fashion to crime. And how to make your product really popular. A very entertaining book for someone who wants to understand why he suddenly started to like New Balance.

    Do you use electronic readers or prefer paper books?
    I like paper, but it’s not always possible to take a paper book with you. If it doesn’t work out, I read it from a laptop or phone. There are no special gadgets.

    How much time do you sleep?
    At some point, I realized that in order to be productive, I need to sleep 8 hours. Now I am struggling to find in the days an extra 8 hours to sleep. It turns out far from always, but I strive.

    Are you an owl or an early bird?
    I am an owl that suffers that lark. The Moscow rhythm of life does not allow yet to go to bed at 12 and get up at 7, but I really want to. So far it turns out to go to bed at 2 and get up at 8.

    How do you have breakfast?
    Carbohydrates. I never thought that I would answer that way, but the last year it was them: oatmeal, buckwheat ... not very fun, but nutritious. Thanks to the coach and Sekta.

    How do you spend time on the way to / from work?
    I drive to work at the wheel, so I spend time as I described in the life hack: I study and work. Sometimes I listen to news on BusinessFM, but, to be honest, recently I try not to spoil their mood.

    What advice have you ever been given you can pass on to others?
    Once I was told that the world is huge and there are no limits to human capabilities. All that a person wants and can come up with - he can realize. All. You need to work for this, but it's worth it. Since then I have been inventing, working a lot, and it's really worth it.

    I think this is one of the main thoughts that young children need to say. They should know that their world depends only on them.

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