Are news sites involved in information overload?

Original author: Mercedes Bunz
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About a year ago, media expert Jeff Jarvis said: “ Links are the currency of the new media economy .” [Cm. materials here - approx. translator. ]
But, like any currency, inflation can happen. Nick Bilton ( Nick Bilton ) clearly shows that news sites have cut through the chip, but may have brought it to the point of absurdity.
Bilton, now an interface specialist and lead researcher in the New York Times, gave an interview to UK Wired magazine this month in which he said that news sites had an average of 450 links on their homepage, and there were only 12 of them ten years ago.
“Take an American or British newspaper, on the editorial you will find 4-6 notes and possibly 8-10 links to other notes, which will average 12 headings per page. What's on the sites? On sites, on the main page an average of 335 headings or links to sections. We give people 300 options more on one page than in the newspaper. And then we wonder why people are overloaded with information . ”

Word ratio to the links at the Guardian newspaper ( the Guardian ) is not very high - only 62%. The main page greets the reader in 1941 with 350 individual links and 1222 linked words. Newspaper Mirror ( Mirror ) has the highest rate - 94% (1182 words on the main page, of which 1117 are links). At the Sun newspaper ( Sun) The largest number (578) of links, headlines, and the newspaper Daily Mail ( the Daily Mail Address ) boasts the largest number of prolinkovannyh words (5447). For comparison, the BBC ( BBC ) has 879.

“It's a wonderful fact - if you look at 200 pages in a day (which is actually quite easy to do, given the use of e-mail, blogs and videos on Youtube), this will amount to approximately 490,000 words. The novel “War and Peace” contains 460,000 words. ”

Note. Nieman Journalism Lab found that if the number of internal cross-links on sites has grown very sharply, then external links are significantly behind.

“The link economy only works if you provide some valuable information behind the link. And just giving links in the hope that the reader clicks on something is not fair to him, ”says Bilton.

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