Blogosphere buried press conferences

    Having successfully buried the press releases , it's time to take the next logical step. In fact, in the era of Web 2.0, social media and online journalism, not only press releases are archaic, but also a strange format, when journalists gather in one room and listen to a report and then ask questions in turn. This is called a press conference. Fortunately, the blogosphere has almost destroyed this phenomenon, writes journalist and technology editor Mike Elgan.

    Why do old-school journalists love press conferences - because there you can get exclusive information. This privilege is available for those publications that can send their own correspondent to a press conference. Organizers often offer free food to all visiting journalists and give them various gifts, including very expensive ones.

    In addition, at press conferences, reporters communicate with each other, for them this is almost the only opportunity to freely chat and draw in front of each other, asking sharp questions.

    The archaic nature of this format is now obvious. Press conferences were invented at a time when they were the most convenient way for companies to bring this or that information to the public. In the age of the Internet, everything has changed. Now the cheapest, fastest and most effective way to disseminate information is a simple blog post, which can be accompanied by interactive sessions of answers to questions with the participation of company officials.

    Already now, there are more and more cases when a company publishes information on the Internet before holding a press conference on the same topic. Actually, why should they deliberately delay the release of this information? To provide an advantage to the few reporters who will attend the event? What's the point of this? And if this is not a commercial company, but a state organization, then it simply does not have the right to delay the release of important information. She is obliged to immediately publish it in her official blog.

    Traditional print media are in a fierce crisis. Their circulations are falling, they are firing editors and journalists. These mastodons really lose the competition to online media. So why should companies and the whole of society (in the case of state organizations that live for our taxes) have to sponsor these dying losers by holding press conferences?

    A press conference is the same blog posting, only read aloud, with comments and answers to questions. A press conference is by no means a heated event, which requires the physical presence of a reporter.

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