March 5, 2015 at 08:06YotaPhone 2 begins global expansion
Yota Devices at the MWC 2015 in Barcelona announced the launch of YotaPhone 2 in the markets of North and Latin America, according to newsru.com. Sales will begin in the second quarter of 2015. But before that, the company decided to thoroughly prepare.
Deciding on such a step alone would be risky, so the company enlisted the support of one of the largest crowdfunding services Indiegogo . With its help, it will be possible to test the market and predict the demand for the product.
The next measure to reduce potential risks in the new market will be the introduction of a pre-order system for smartphones. “This will allow us to plan the supply volumes exactly in accordance with the demand in the region,” explained Vlad Martynov, CEO of Yota Devices.
Estimated price for a smartphone is $ 600. In addition, additional bonuses will be received by users who will benefit from the pre-order on Indiegogo faster than others.
And only at the end of the campaign on Indiegogo YotaPhone 2 will be sold in ordinary stores.
Another step in the preparation will be additional product enhancement by updating the operating system to Android 5.0 Lollipop, according to the Zuckerberg Call portal.
Most recently, in mid-February, Yota Devices signed a contract with a Chinese distributor of Potevio, according to which a million devices will be sent to China for sale.
In Russia and in 20 countries of the Middle East, Europe and Asia, sales of YotaPhone 2 beganback in the fourth quarter of 2014. The company works with the largest operator in Europe - Vodafone, with the operator Etisalat in the Middle East, as well as distributors of Ingram Micro, ECS Technology.
This is not to say that everything is so cloudless and consistent. During this time, due to the depreciation of the ruble, YotaPhone 2 went up from 32 990 rubles to 39 990 rubles. In addition, you can recall the story with colossal discrepancies in the estimates of sales of YotaPhone 2 for December-January.
But be that as it may, the popularity of YotaPhone is growing - this is a fact.
Deciding on such a step alone would be risky, so the company enlisted the support of one of the largest crowdfunding services Indiegogo . With its help, it will be possible to test the market and predict the demand for the product.
The next measure to reduce potential risks in the new market will be the introduction of a pre-order system for smartphones. “This will allow us to plan the supply volumes exactly in accordance with the demand in the region,” explained Vlad Martynov, CEO of Yota Devices.
Estimated price for a smartphone is $ 600. In addition, additional bonuses will be received by users who will benefit from the pre-order on Indiegogo faster than others.
And only at the end of the campaign on Indiegogo YotaPhone 2 will be sold in ordinary stores.
Another step in the preparation will be additional product enhancement by updating the operating system to Android 5.0 Lollipop, according to the Zuckerberg Call portal.
Most recently, in mid-February, Yota Devices signed a contract with a Chinese distributor of Potevio, according to which a million devices will be sent to China for sale.
In Russia and in 20 countries of the Middle East, Europe and Asia, sales of YotaPhone 2 beganback in the fourth quarter of 2014. The company works with the largest operator in Europe - Vodafone, with the operator Etisalat in the Middle East, as well as distributors of Ingram Micro, ECS Technology.
This is not to say that everything is so cloudless and consistent. During this time, due to the depreciation of the ruble, YotaPhone 2 went up from 32 990 rubles to 39 990 rubles. In addition, you can recall the story with colossal discrepancies in the estimates of sales of YotaPhone 2 for December-January.
But be that as it may, the popularity of YotaPhone is growing - this is a fact.