How to make e-mail newsletters 5 times easier and 5 times faster

Recently, mailing lists have become incredibly useful, but at the same time extremely difficult to use as a channel for working with a client. But should it be like that?

A bit of history

The first email was sent in 1971, and literally 7 years later the first email marketing campaign was launched, which resulted in $ 13 million in sales. And when the Internet became available to a wide audience, e-mail marketing became a real channel for attracting customers.

Where are we now?

The number of attracted customers via e-mail newsletter has increased 4 times over the past 4 years, putting e-mail marketing in second place in terms of the scale of the channel for attracting customers in Internet commerce (organic search is in the first place). This incredible growth is the result of several innovations in Internet newsletters, including audience segmentation, trigger mailings, a / b tests and much more. Despite this, it is extremely difficult to manage all these tasks and find the necessary (most effective) mechanism for e-mail distribution.

This problem can be well considered in the results of a study from Econsultancy. Starting an e-mail newsletter is often accompanied by a large waste of time, money and human resources.


 

Why is it so hard?

Let's imagine a standard way to create and conduct an email campaign in the illustration below. What we get as a result: 5 days of work, 4 different teams, 5 different programs. Mailing lists are only part of a good marketing campaign, but for many marketers sending out letters is a difficult task in itself. A large number of teams and disconnected systems slow down all work.

There is a way to simplify the work.

The service carrot quest can make it easier.

Marketer comes up with a campaign to communicate with regular customers of the service.

To do this, he uses the tools of user segmentation to identify those who have visited his service at least 4 times and have been active for the past 2 weeks. Having seen that there are a lot of such users, he decides what to say thanks to such visitors on their next visit to the site. To do this, he creates an auto message that will come to visitors who meet the necessary conditions. He selects the type of auto message. In this case, select "Email". Defines the conditions of the email message.











Visitors visited the service at least 4 times (started the session more than 4) and the last activity less than 14 days ago. We select the action, after which we will send this message - “went to the main page”.



It's time to write the letter itself.

The marketer writes the text and inserts a picture filled with joy and a feeling of gratitude to the customer. Now he had to check whether everything was correct and start the newsletter. From now on, this type of letters will be sent to all visitors who meet the specified conditions when they visit the page again. A marketer will be able to create many variations of such newsletters and compare which texts work better, which texts customers respond to more often. So with the help of 1 service









, 1 marketer (+ you can have a designer with beautiful pictures) and in a few minutes we created and launched an e-mail campaign.

Cool products and high conversion.