6 highlights of 2015 SEO strategy
SEO is constantly changing. New updates are coming out, new algorithms and approaches are being developed. This is an endless process. In 2014, according to Moz's statistics, Google released 13 updates, not counting daily updated nuances that are not available to the general public.
My company, Market Domination Media, is constantly making efforts to improve customer marketing strategies. We decided to get together and discuss the main trends in the world of SEO for 2015, highlighting 6 main accents.
1. Increase and optimize mobile traffic.
Back in 2012, ComScore predicted that traffic from mobile devices would exceed computer traffic by 2014. And so it happened. Google claims to search sites that are suitable for tablets, smartphones, and PC users (“mobile-friendly sites”).
PS: an analysis of your site using the above criteria can be done here .
2. A guide to the unpopular search engines Bing, Yahoo, DDG and others.
Each year, we are highly likely to expect the collapse of the search giants, but this does not happen. Although, the likelihood that competitors will be able to "chop off" a piece of cake is great. Firefox changed the default search engine from Google to Yahoo, which significantly affected the growth rate of the giant’s popularity. Safari may also follow suit by switching to Bing or Yahoo. Maybe this is not the beginning of the collapse, but a small step back is unambiguous.
3. Changing the SEO assessment system in favor of ROI .
If your company still evaluates the success of the marketing campaign to rank its positions based on key requests, then the time has come for major changes! It’s easier for some companies to promote a query just for the phrase “hey, we are in the first place in the search results!” But ...
What do you think is best for your boss who makes a big investment on SEO every month?
a) Hooray! We are in first place for the search query "buy blue mobile", but profit-sharing is not possible.
b) The infographics shown show that 50 people brought in from the search engine ordered 45 products, totaling $ 22,000 .
I think the answer is obvious. A PDF report on keyword positions is not as interesting as the amount of revenue from SEO.
4. Focused work with social networks.
Social networks were conceived as platforms for the exchange of information. Many companies consider it necessary to register on each of them, and then they are engaged in throwing tons of spam from each page. But do not forget that for the user it should be the same useful resource as the support service of the company. And if the client wants to communicate on a personal level through social networks, his desire must be satisfied.
An effective manager will emphasize several of the most attractive venues. You should not spray power on everything. And then, he will offer all kinds of services with specific responses from the target audience. This will help form the core, get stable and loyal followers. After all, each of their reposts is an indicator of the level of trust.
5. Building links, not building links.
Links should “attract”, and not build artificial authority. They still work, but only those that match the search engine algorithms are very effective. A donor site with one link is more effective than a hundred, but spammed by ads and flash applications. The growth times of links from non-thematic blogs are long gone, so pay great attention to the specialization of donor sites. PR and SEO are a tandem, not two different lines of business.
6. Keyword targeting.
The days of extensive targeting are drawing to a close. It would not be desirable to become on the 1st place at the request “phone repair”, it is almost impossible, and it will not give the desired result. Users become smarter, their desires are specified. Few write “buy iPhone”, many indicate a specific model, color. All this is a key audience that search engines “drive” to the site that is most targeted to it.
Long inquiries attract the largest number of potential consumers of services. And the competition there is lower than on common keywords. Understand the mindset of the buyer to satisfy his desires. Focus on organic traffic, become the pointer that directs all this flow to your resource.