May 12, 2016 at 11:16REG.RU: a step-by-step guide on creating a company website
In fact, a website is easy. You just need to buy a domain, find a hosting, choose an engine and design. For this, detailed instructions are written, and anyone who follows them can create their own personal page, blog or online store. However, you need to understand that almost every step on the path to creating your site affects all subsequent steps. And if, for example, you make a mistake when choosing a hosting, then in the future you may experience difficulties in the operation of any services. Or he will not cope with the load.
Gathering and systematizing the experience of our customers, we have developed a whole range of services and tools, as well as prepared a step-by-step guide, following which you can create a website of any complexity.
First you need to choose and buy a domain. A lot depends on the website address on the Web. It should be sonorous, associated with your activity and, of course, easy to remember. If you have a registered trademark or company name, you can beat them in the domain name. You can check the availability of the option you came up with using a special service .
If the selected domain name is free, then you can register it. Such luck in the oldest domain zones is quite rare, which means you have several options.
1. REG.RU has a unique opportunity to register domains in more than 750 zones. The popular .COM and .NET domains are over 30 years old, and of course, the most sonorous names in these zones are already taken. But ICANN’s new gTLDs program for opening new top-level domains has given us hundreds of new zones where you can pick up very beautiful domain name options for your site.
2. Try to come up with a different name, or better yet, use the REG.Choice smart domain selection service . Choose a key word and an additional word in Russian or English, and you are offered options for names. This is much faster than sitting and manually sorting through domains.
3. If the desired domain name is already registered, then you can contact the current owner, and you may be able to agree on a purchase. The “Whois History” service will help you with this . By ordering it, you will find out the current and past owners of the domain name (except for the time periods when the Private Person service was activated for it) and all the hosting services on which the domain was located. With this information, you can also find out what content the site previously contained, and whether the resource is under the ban of search engines.
However, we recommend absolutely everyone to order this service, since even if the domain is free, this does not mean at all that it has never been used. It is possible that the previous owner did not renew it, and the name returned to the pool of free addresses.
4. See “Backordered Domains” . Among them there are very beautiful names with a good history, TCI and even attendance. And you don’t have to promote the site from scratch. Domains are sold by auction, that is, you can purchase an address at a very low price if there are no other bidders for it. Up-to-date information about any domain name and specifically when it will be released can be found using the Whois service .
5. We also recommend that you search for the address for the site among the domains that the administrators themselves post for sale at a fixed price. For this case, REG.RU has a “Domain Store” .
And, of course, there is a REG.Premium service . Here you can find hundreds of beautiful and, most importantly, memorable domain names and buy them at a special price.
However, if the domain has the service of hiding personal data, then from Whois information about the owner cannot be obtained. But you can use the feedback form with the domain administrator and try to contact him. Or delegate this to us using the Domain Broker service. Our managers will contact the domain administrator and discuss the possibility and terms of its sale.
So, the desired domain is registered, and you are faced with the question of choosing a CMS (Content Management System - content management system). The market now offers special content management systems and convenient design services that can be easily selected for the tasks of your Internet resource. Again, it is worth considering the prospects for business development. After all, if for a start you may have enough of a static page with contact information, then later your site can become a whole portal for employees and customers.
The easiest way is to use the service designer with a visual site editor. For example, ours . There are also paid or free CMS with different capabilities and functionality. You just need to choose it according to your requirements, then decide on a design template, deploy and configure. There is still a third option with the involvement of specialists from the outside, but it is at least expensive, and at most it costs nerves and time. Of course, we don’t have to do anything ourselves, but you will only have a website in a month or two.
However, in the first case, choosing the right platform, installing it and searching for templates will take a lot of invaluable time. And in the second, you will spend the same time testing several similar services until you find the functionality you need.
REG.RU provides all these features on one page . Ready-made solutions for popular CMS are available for users: WordPress, Joomla, 1C-Bitrix, and much more. You do not need to buy, register and install something separately - the services will do this automatically for you.
And with the Ecwid service, you can launch an online store in five minutes. And you don’t need to change anything in your site, as the service is built into any CMS you choose.
For a business card website or a gallery site that professional photographers need so much, for example, it makes no sense to use CMS. It is more logical and easier to use advanced services-designers. You can choose the powerful "Site Builder from REG.RU" or Wix. The first is distinguished by more than 170 adaptive template options and rich functionality.
Design responsibly. After all, it is on it that your site will be initially evaluated. In the designers that we provide, there are many ready-made templates that need only to be slightly customized. If you chose a site on the CMS, then you have to look for it on the Internet and then try hundreds of free and even paid options. But if your time is precious to you, then it is better to use the website design templates from TemplateMonster. Right on the REG.RU website, you can choose the type of template you need from a huge number of options, order it for your CMS, pay and proceed with installation. Free templates will not give a tenth of the possibilities of their paid counterparts. And if you have any technical problems, a support service will come to your aid.
In addition, if you do not want another site similar in design to appear on the Internet, you can permanently redeem exclusive rights to use the design. After purchase, the template will disappear from the catalog.
You bought a domain and chose the platform for your page. In fact, you have already completed a large layer of work, because a lot depends on these first steps. Changing a domain name or transferring information to another engine is not so difficult, but it threatens financial and very often reputational losses. Now you need hosting, that is, a place on the Internet where your site will be hosted. REG.RU has a wide range of tariff plans for any needs.
It will be easiest if you select “REG.RU Website Builder” . If you have a domain name, then you just start drawing the site in a visual editor. All hosting issues have already been resolved for you.
Having chosen a ready-made REG.RU solution on other platforms, the system will automatically calculate for you the necessary hosting tariff with all the parameters and capabilities you need. If you decide to deploy the engine yourself, it's time to start considering REG.RU tariffs.
Pay attention to the tariff Host-Lite . For a business card site where a presentation or video should be located, it is difficult to find an offer on the Internet better than this. Only 124 rubles a month or even 99 rubles if you pay immediately 36 months.
All other tariffs should be selected according to the needs of your site. Minimum Host-0 will be enough for someone, and someone will swing at Host-3. Most importantly, REG.RU hosting tariffs are optimally calculated and can be selected for any requirements of your site. By the way, the load of any site can increase so much that regular hosting will be missed. Usually, in this case, they start using VPS servers, but for those who do not want to spend time on their administration, we have developed special VIP tariffs .
REG.RU provides the following services on all tariff plans:
Think about an SSL certificate right away . This is a unique digital signature of your site, necessary for organizing a secure HTTPS connection between the client’s browser and the server, which is especially important when transmitting confidential information and conducting financial transactions. If you launch a site on which payment for goods or services will be accepted (online store), download software demos, provide user information, then installing an SSL certificate is absolutely necessary. With it, you will protect both your customers and yourself, as well as increase confidence in your site.
When you purchase a hosting, register new domains and, of course, order ready-made solutions, REG.RU provides you with a DomainSSL certificate for one year free of charge. This is the most popular SSL certificate in the GlobalSign line with an improved data encryption algorithm, which allows for a high degree of protection.
The REG.RU hosting supports all the most famous web scripts, so you won’t have any problems installing and configuring them.
Finally the site has earned. Sends views, sales began. But to the planned indicators still grow and grow. You’ve heard somewhere about the great and powerful SEO promotion, but you don’t want to understand this too. Excellent. REG.RU offers you a service of automatic website promotion . With this opportunity, you do not need hired specialists who do not always use well-known and sometimes not entirely honest ways to raise a website in search engine results. An automatic SEO-promotion service will conduct a full audit of your site, prepare recommendations for eliminating errors and calculate the optimal budget that suits you. Everything is transparent and very simple, no special knowledge and skills are required for setting up.
It is important for any business to look spectacular in front of an audience of customers. Impeccable should be not only the goods and services provided, but also every detail of the business infrastructure, including the mail of the company employees. Compare two addresses: [email protected] and [email protected] - it is obvious that the second one looks more presentable. REG.RU makes it easy to connect free mail for your domain from Mail.Ru and Yandex.Mail, or a powerful collaboration package in the Google Apps for Work team , which includes Gmail.
The site works and already brings a steady income. However, there may always be circumstances in which something may go wrong. The so-called force majeure. The site administrator broke something during the next update, or users made mistakes that affected the engine. And now the site is lying. And as practice shows, an hour of downtime can cost a lot to your business and reputation. To always be aware of the performance of your web page, use the site monitoring service. This system includes several services that periodically check the server against the specified parameters and report detected errors. You will always have all the information about the health of your site.
In addition, the monitoring system will greatly help in tracking SEO indicators, and will also allow you to control your online store. The service will immediately notify you if any goods on the virtual shelves of your store are becoming less and less, and demand is growing.
In the future, the site can become not just an online affiliate of your store or a representative office on the Web, but also a powerful corporate portal with tools for communication between employees and collaboration with documents, CRM, ERP, ECM systems and other business management tools. Usually, to organize such portals, you need to redo the entire site, sometimes change the hosting or just create a separate portal. With REG.RU, everything is much simpler.
For example, cloud tools for continuous integration, assembly, and deployment are currently very relevant. REG.RU provides developers with Jelastic cloud hosting. This is a powerful universal cloud platform that combines the architecture of PaaS ("platform as a service") and IaaS ("infrastructure as a service"). On Jelastic, you can deploy the Java, PHP, Ruby, Python, or Node.JS environment in a few minutes and run the application configured and ready for high load in it. At the same time, the ability to deploy via GIT, SVN, as well as plug-ins for IDEA, NetBeans, Eclipse allow you to spend even less time on deployment and more on development. In Jelastic, in one environment, you can create several databases, VPS, memcached and NGINX-balancers. Each node is created on different physical servers, which guarantees high flexibility and fault tolerance.
If you need your own workflow system, use Alfresco. Here you can create any template documents within any business process with one click, as well as control the entire history of their changes.
Looking for serious systems with self-service portals for customers, support for dynamic sites and connecting social networks? Choose Liferay Portal . This system is open source, so the cost of its development will be much lower than that of its analogues, and by its capabilities, Liferay Portal meets the most demanding requests.
A regular customer can always become a partner, and REG.RU provides partners with reseller and referral programs, as well as privileged service. You will be able to register domain names at a discount and receive all services at reduced rates . With the help of REG.Panel, you can sell services such as domain registration, ordering VPS-servers for your customers and much more.
In May REG.RU partners will have access to REG.Reseller cloud product- Reselling software for next-generation services. This is a ready-made reselling site with separate product landing pages, customer support services and other tools that provide complete automation of business processes. With it, you yourself can become a registrar and hosting provider in Russia. In general, REG.RU took upon itself the solution of all technical problems, and you just have to start promoting your site and selling services.
Planning, and only planning, is what we understood by learning from our customers. It is important to understand what you will do and think about the development prospects. Now it’s just a business card site with an address and a telephone, and tomorrow there will be many services that facilitate work and simplify interaction with customers. So, it should be possible to scale the site to your growing needs.
Step 1. Buying a domain
First you need to choose and buy a domain. A lot depends on the website address on the Web. It should be sonorous, associated with your activity and, of course, easy to remember. If you have a registered trademark or company name, you can beat them in the domain name. You can check the availability of the option you came up with using a special service .
If the selected domain name is free, then you can register it. Such luck in the oldest domain zones is quite rare, which means you have several options.
1. REG.RU has a unique opportunity to register domains in more than 750 zones. The popular .COM and .NET domains are over 30 years old, and of course, the most sonorous names in these zones are already taken. But ICANN’s new gTLDs program for opening new top-level domains has given us hundreds of new zones where you can pick up very beautiful domain name options for your site.
2. Try to come up with a different name, or better yet, use the REG.Choice smart domain selection service . Choose a key word and an additional word in Russian or English, and you are offered options for names. This is much faster than sitting and manually sorting through domains.
3. If the desired domain name is already registered, then you can contact the current owner, and you may be able to agree on a purchase. The “Whois History” service will help you with this . By ordering it, you will find out the current and past owners of the domain name (except for the time periods when the Private Person service was activated for it) and all the hosting services on which the domain was located. With this information, you can also find out what content the site previously contained, and whether the resource is under the ban of search engines.
However, we recommend absolutely everyone to order this service, since even if the domain is free, this does not mean at all that it has never been used. It is possible that the previous owner did not renew it, and the name returned to the pool of free addresses.
4. See “Backordered Domains” . Among them there are very beautiful names with a good history, TCI and even attendance. And you don’t have to promote the site from scratch. Domains are sold by auction, that is, you can purchase an address at a very low price if there are no other bidders for it. Up-to-date information about any domain name and specifically when it will be released can be found using the Whois service .
5. We also recommend that you search for the address for the site among the domains that the administrators themselves post for sale at a fixed price. For this case, REG.RU has a “Domain Store” .
And, of course, there is a REG.Premium service . Here you can find hundreds of beautiful and, most importantly, memorable domain names and buy them at a special price.
However, if the domain has the service of hiding personal data, then from Whois information about the owner cannot be obtained. But you can use the feedback form with the domain administrator and try to contact him. Or delegate this to us using the Domain Broker service. Our managers will contact the domain administrator and discuss the possibility and terms of its sale.
So, the desired domain is registered, and you are faced with the question of choosing a CMS (Content Management System - content management system). The market now offers special content management systems and convenient design services that can be easily selected for the tasks of your Internet resource. Again, it is worth considering the prospects for business development. After all, if for a start you may have enough of a static page with contact information, then later your site can become a whole portal for employees and customers.
Step 2. Creating a site
The easiest way is to use the service designer with a visual site editor. For example, ours . There are also paid or free CMS with different capabilities and functionality. You just need to choose it according to your requirements, then decide on a design template, deploy and configure. There is still a third option with the involvement of specialists from the outside, but it is at least expensive, and at most it costs nerves and time. Of course, we don’t have to do anything ourselves, but you will only have a website in a month or two.
However, in the first case, choosing the right platform, installing it and searching for templates will take a lot of invaluable time. And in the second, you will spend the same time testing several similar services until you find the functionality you need.
REG.RU provides all these features on one page . Ready-made solutions for popular CMS are available for users: WordPress, Joomla, 1C-Bitrix, and much more. You do not need to buy, register and install something separately - the services will do this automatically for you.
And with the Ecwid service, you can launch an online store in five minutes. And you don’t need to change anything in your site, as the service is built into any CMS you choose.
For a business card website or a gallery site that professional photographers need so much, for example, it makes no sense to use CMS. It is more logical and easier to use advanced services-designers. You can choose the powerful "Site Builder from REG.RU" or Wix. The first is distinguished by more than 170 adaptive template options and rich functionality.
Design responsibly. After all, it is on it that your site will be initially evaluated. In the designers that we provide, there are many ready-made templates that need only to be slightly customized. If you chose a site on the CMS, then you have to look for it on the Internet and then try hundreds of free and even paid options. But if your time is precious to you, then it is better to use the website design templates from TemplateMonster. Right on the REG.RU website, you can choose the type of template you need from a huge number of options, order it for your CMS, pay and proceed with installation. Free templates will not give a tenth of the possibilities of their paid counterparts. And if you have any technical problems, a support service will come to your aid.
In addition, if you do not want another site similar in design to appear on the Internet, you can permanently redeem exclusive rights to use the design. After purchase, the template will disappear from the catalog.
Step 3. Choose a hosting
You bought a domain and chose the platform for your page. In fact, you have already completed a large layer of work, because a lot depends on these first steps. Changing a domain name or transferring information to another engine is not so difficult, but it threatens financial and very often reputational losses. Now you need hosting, that is, a place on the Internet where your site will be hosted. REG.RU has a wide range of tariff plans for any needs.
It will be easiest if you select “REG.RU Website Builder” . If you have a domain name, then you just start drawing the site in a visual editor. All hosting issues have already been resolved for you.
Having chosen a ready-made REG.RU solution on other platforms, the system will automatically calculate for you the necessary hosting tariff with all the parameters and capabilities you need. If you decide to deploy the engine yourself, it's time to start considering REG.RU tariffs.
Pay attention to the tariff Host-Lite . For a business card site where a presentation or video should be located, it is difficult to find an offer on the Internet better than this. Only 124 rubles a month or even 99 rubles if you pay immediately 36 months.
All other tariffs should be selected according to the needs of your site. Minimum Host-0 will be enough for someone, and someone will swing at Host-3. Most importantly, REG.RU hosting tariffs are optimally calculated and can be selected for any requirements of your site. By the way, the load of any site can increase so much that regular hosting will be missed. Usually, in this case, they start using VPS servers, but for those who do not want to spend time on their administration, we have developed special VIP tariffs .
REG.RU provides the following services on all tariff plans:
Think about an SSL certificate right away . This is a unique digital signature of your site, necessary for organizing a secure HTTPS connection between the client’s browser and the server, which is especially important when transmitting confidential information and conducting financial transactions. If you launch a site on which payment for goods or services will be accepted (online store), download software demos, provide user information, then installing an SSL certificate is absolutely necessary. With it, you will protect both your customers and yourself, as well as increase confidence in your site.
When you purchase a hosting, register new domains and, of course, order ready-made solutions, REG.RU provides you with a DomainSSL certificate for one year free of charge. This is the most popular SSL certificate in the GlobalSign line with an improved data encryption algorithm, which allows for a high degree of protection.
The REG.RU hosting supports all the most famous web scripts, so you won’t have any problems installing and configuring them.
Step 4. SEO
Finally the site has earned. Sends views, sales began. But to the planned indicators still grow and grow. You’ve heard somewhere about the great and powerful SEO promotion, but you don’t want to understand this too. Excellent. REG.RU offers you a service of automatic website promotion . With this opportunity, you do not need hired specialists who do not always use well-known and sometimes not entirely honest ways to raise a website in search engine results. An automatic SEO-promotion service will conduct a full audit of your site, prepare recommendations for eliminating errors and calculate the optimal budget that suits you. Everything is transparent and very simple, no special knowledge and skills are required for setting up.
Step 5. We connect mail for the domain
It is important for any business to look spectacular in front of an audience of customers. Impeccable should be not only the goods and services provided, but also every detail of the business infrastructure, including the mail of the company employees. Compare two addresses: [email protected] and [email protected] - it is obvious that the second one looks more presentable. REG.RU makes it easy to connect free mail for your domain from Mail.Ru and Yandex.Mail, or a powerful collaboration package in the Google Apps for Work team , which includes Gmail.
Step 6. Set up site monitoring
The site works and already brings a steady income. However, there may always be circumstances in which something may go wrong. The so-called force majeure. The site administrator broke something during the next update, or users made mistakes that affected the engine. And now the site is lying. And as practice shows, an hour of downtime can cost a lot to your business and reputation. To always be aware of the performance of your web page, use the site monitoring service. This system includes several services that periodically check the server against the specified parameters and report detected errors. You will always have all the information about the health of your site.
In addition, the monitoring system will greatly help in tracking SEO indicators, and will also allow you to control your online store. The service will immediately notify you if any goods on the virtual shelves of your store are becoming less and less, and demand is growing.
Step 7. Integrating Cloud Services
In the future, the site can become not just an online affiliate of your store or a representative office on the Web, but also a powerful corporate portal with tools for communication between employees and collaboration with documents, CRM, ERP, ECM systems and other business management tools. Usually, to organize such portals, you need to redo the entire site, sometimes change the hosting or just create a separate portal. With REG.RU, everything is much simpler.
For example, cloud tools for continuous integration, assembly, and deployment are currently very relevant. REG.RU provides developers with Jelastic cloud hosting. This is a powerful universal cloud platform that combines the architecture of PaaS ("platform as a service") and IaaS ("infrastructure as a service"). On Jelastic, you can deploy the Java, PHP, Ruby, Python, or Node.JS environment in a few minutes and run the application configured and ready for high load in it. At the same time, the ability to deploy via GIT, SVN, as well as plug-ins for IDEA, NetBeans, Eclipse allow you to spend even less time on deployment and more on development. In Jelastic, in one environment, you can create several databases, VPS, memcached and NGINX-balancers. Each node is created on different physical servers, which guarantees high flexibility and fault tolerance.
If you need your own workflow system, use Alfresco. Here you can create any template documents within any business process with one click, as well as control the entire history of their changes.
Looking for serious systems with self-service portals for customers, support for dynamic sites and connecting social networks? Choose Liferay Portal . This system is open source, so the cost of its development will be much lower than that of its analogues, and by its capabilities, Liferay Portal meets the most demanding requests.
Step 8. We earn with affiliate programs
A regular customer can always become a partner, and REG.RU provides partners with reseller and referral programs, as well as privileged service. You will be able to register domain names at a discount and receive all services at reduced rates . With the help of REG.Panel, you can sell services such as domain registration, ordering VPS-servers for your customers and much more.
In May REG.RU partners will have access to REG.Reseller cloud product- Reselling software for next-generation services. This is a ready-made reselling site with separate product landing pages, customer support services and other tools that provide complete automation of business processes. With it, you yourself can become a registrar and hosting provider in Russia. In general, REG.RU took upon itself the solution of all technical problems, and you just have to start promoting your site and selling services.
Planning, and only planning, is what we understood by learning from our customers. It is important to understand what you will do and think about the development prospects. Now it’s just a business card site with an address and a telephone, and tomorrow there will be many services that facilitate work and simplify interaction with customers. So, it should be possible to scale the site to your growing needs.
