Eleven Content Marketing Articles You May Have Skipped in 2014 (Part 2)

Original author: Amanda Durepos
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In the first part of the article, we talked about content marketing articles worthy of the attention of Internet marketers. As promised, we publish the continuation of the article. Of course, not all the techniques described by Western colleagues can be applied immediately in our conditions, but something can be taken as a basis.
7. How BuzzFeed used the Social Sharing plugin to become the media giant of a new era . Posted by David Rowan

BuzzFeed articles have a weird ability to make you want to click the stock button. And even though they openly laugh at marketers, it is worth paying tribute to their frivolous and intricate content (no matter how stupid it is).

In this post by David Rowan, BuzzFeed CEO John Peretti talks about what makes their "airy" content so damn attractive for a repost.

This post, more strategic than tactical, breaks the philosophy of a company whose bread and butter is content. As a bonus, Rowan even shares his internal “BuzzFeed Rebate Guide”.

8. 50+ opportunities to change the purpose of your content : A guide from Garrett Moon for CoSchedule.

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Smart marketers put their soul into every part of the content that they create, trying to make it as useful and attractive as possible, as well as thought-provoking.
But even the most amazing pieces of content may not be entirely relevant and not in demand after they are published.

This post by Garrett Moon from CoSchedule offers exactly what he promised: a detailed guide to more than fifty channels. It can help you get the most out of everything that you create. Moon did a tremendous job, was able to be brief, but touched upon the advantages of each channel / platform.

It doesn't matter how: through social networks or some other channels that you would never have thought of, this post will help you show the whole world what cool content you have created.

Articles that breathe life into your content strategy

9.Marketing strategy that goes against the market: How to turn left when everyone goes right. Posted by Eliza Gabbert for WordStream.

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In a world where everyone wants to create content that has practical value, posts can resemble clones of each other - giving out the same cliches. As Eliza eloquently expresses herself in this article for WordStream:
90% of content marketing is garbage.


As a worthy alternative, she offers to go against the general trends and create content that can make a fuss. To illustrate her point, Eliza offers amazing examples of successful alternative content.

Since this is not about empty advertising bait, Gabbert explains: an alternative opinion can provoke interesting and stimulating discussions that benefit everyone - even those who are opposed.
She also talks about why alternative content is usually well received, and how you can make sure that there is a grain of clever contradiction in every post you write.

10. What content marketers and journalists should learn from each other. Posted by Dan Levy for Moz (Mozilla).

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As a journalist and content strategist, Dan Levy got a unique advantage because he had the opportunity to see how content is created in both advertising and the editorial staff.

And, despite the fact that many journalistic methods have already been adopted by the marketing industry (for example, editorial calendars and style guides), Levy explains that there is still something for content marketers to learn from journalists (and vice versa).

In this thoughtful two-part post, Levy explains that any profession can borrow something valuable from the other. He warns of the danger of data entrainment without pointing to its sources and refusing to refresh the basics of HTML.
If you are a marketer who strives to continuously improve your content, then this post will be very useful to you.

11. How to hire staff to create new content . Posted by Gregory Siotti

Now that you have an updated content marketing strategy with which you can enter in 2015, you probably realized that you also need additional resources.

HelpScout Gregory Ciotti has written a great post to help you get things done. The name speaks for itself: "How to hire staff to create new content."

He begins his post by emphasizing the importance of hiring the right person for this job:
“The team you are building is the foundation of your company. Hiring staff is the most important step in creating content. ”

Ciotti reveals his method of finding personnel to create new content, as well as all aspects related to this process.

If you find the idea to hire a new person to create content successful, then this post will also be of great interest to you.

Making the decision to create smarter and more effective content marketing in 2015,

you are probably working hard to show your content worthwhile content. But marketers always have something that can be done better and smarter.
Therefore, let's make a New Year's decision ...

... Implement your New Year's decision - make a commitment to create more thought-out content marketing in 2015.

We hope these articles will inspire you to try something beyond your comfort zone. Thus, you can get a lot over the year under the sign of content marketing.

Now it's your turn - which article about content marketing for 2014 did you like the most?

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