How to save in a crisis: Optimizing hosting costs


    In the current economic situation, the leaders of many companies are forced to think not only about how to develop their projects, but also engage in cost optimization in order to survive in a crisis in an elementary way. At the same time, users and customers expect companies to maintain the level of service - this means that businesses need to try to save, while not reducing the quality of products and services. When it comes to IT infrastructure, it is difficult to do, but in the case of hosting, there are still some options.

    Changing the type of hosting

    Often, in pursuit of growth, companies begin to be a little less attentive to equipment costs, which leads to a situation in which products and services are bought that are not being fully utilized. This also applies to hosting - server capacities are often bought “in reserve”, but in reality they are not used to half their capabilities.

    Many companies can solve their problems not using dedicated servers, but using virtualization technologies or “clouds”.

    See also: Virtualization: history and development trends

    When choosing a hosting type, one should proceed from the amount of resources consumed - very often, for a normal operation, a business needs much less than it seems at first glance.

    Referral Programs

    Most Russian and foreign hosters have launched special referral programs , the essence of which is that customers can receive funds and discounts for attracting new buyers of hosting services. As a rule, a user can generate a unique link in their hosting account, which they will then share with other Internet users.


    Each person who clicks on such a link will be considered a given customer, and the user who brought him in will receive a certain percentage of his payments. Using cookies allows hosters to track even those users who, after clicking on the link, close the page and pay for services later.

    Participation in the referral program does not require much effort - you just need to place a link on the site, but in some cases it can significantly reduce the overall cost of hosting.

    Transition to domestic solutions

    The main news of recent days is the depreciation of the ruble. Many people lost significant funds on course changes - among them were IT companies that ordered services from foreign counterparties.



    media has already reported that the ruble’s exchange rate against the dollar indicates that Russian technology companies are planning to reduce infrastructure development costs - you can understand them, because most of the equipment can be bought only abroad.

    The situation with hosting is different - at present, a sufficient number of players have appeared in the country who provide services that are comparable in quality to foreign companies. The infrastructure is constantly developing and the list of services is expanding (for example, the provision of servers with different operating systems), new management functions and data safety control ).

    See also: How the infrastructure of the hosting provider is being built.

    At the same time, the cost of the services of foreign hosters grows with the ruble depreciating - after all, they need to pay in dollars or euros. This means that the transition to a Russian hosting in a crisis may allow the company to save, without losing the quality of the services received.

    With a dollar exchange rate of 59.3 rubles, a server with four CPU cores, 4 GB RAM and 80 GB of storage space in DigitalOcean will cost the buyer about 1600 rubles more than if you use the services of a domestic provider (for example, 1cloud):

    ProviderCost in dollarsCost in rubles
    Digital ocean$ 804744 rub.
    1Cloud$ 52.53113 rub.

    At the same time, a server with a less advanced configuration (4 cores, 8 GB RAM and 80 GB of disk space) will also be more expensive with a foreign hoster (1186 rubles against 948 rubles), but not so noticeably.

    Of course, the prices of different foreign players will differ, but the idea is obvious that moving to domestic solutions can be justified for large projects that have higher requirements for hardware.

    Technological infrastructure is not the area where you should save in the pursuit of profit growth, but hosting is one of the few aspects that you can really save on without losing quality.

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