October 21, 2014 at 16:35Transport Monitoring: CIS vs West
In this article I will try to grasp the immensity, namely: compare the markets for transport monitoring in the Russian Federation and in the West and draw analogies between them.
This article does not pretend to present the material in full with specific figures for market volumes: it will limit itself to the trends that are noticeable at present.
To begin with, I propose to turn to the origins of how the monitoring of transport began. And it began, as everyone guessed, in the west. When the cost of a mobile phone dropped from sky-high (mid-90s), manufacturers of mobile electronics began to look for new markets. But a new market in the form of vehicle monitoring did not appear immediately, because For monitoring, the accuracy of determining the coordinates was important. Namely, determining the position with a minimum error for civilian purposes was not possible, because initially GPS was developed as a purely military project for accurately guiding missiles at stationary, and then at moving objects in the air and on the ground. And only in 2000. US President Bill Clinton abolished coarsening accuracy. It is 2000 that can be considered the starting point in the development of transport monitoring.
In the early 2000s, the first devices began to appear that could be installed on vehicles and tracked. A little later, these devices began to be delivered to Russia. The second problem that got in the way of large-scale use of vehicle monitoring is the coverage area of GPRS cellular networks. That is why the first automobile terminals transmitted coordinates in SMS messages. And in the software, the dispatcher could observe a “point on the map” that indicated the location of the car.
But since then, much time has passed, and transport monitoring systems in the Russian Federation and in the West have stepped far forward, choosing their development paths. Maybe in some ways even copying each other. Let's take a closer look at these markets at present. We will compare the penetration depth in the markets of the Russian Federation and the West by the presence of commercial services in these two markets.
Commercial services are developed by a large number of companies. How popular these companies are can be judged indirectly by the number of vehicles connected to their software platform. In the West, Octo Telematics recently announced their data in the news feed announcing 3,000,000 connected subscribers, and TomTom Telematics about 400,000 . Also notable players in the western market are MiX Telematics, DigiCore, Navman Wireless, Omnitracs, Teletrac, Telogis, Trimble, Webtech Wireless, Altea, ATX Group, Connexis, Eurowatch, Verizon Telematics, WirelessCar, Trafficmaster, Masternaut, Garmin, In the CIS with numbers with no one has boasted six zeros yet, but there is a company with an obvious leading position, for example Gurtamwith connected 500,000 vehicles. Recently, SpaceTeam announced about 40,000 users connected to the telematics platform. Also the most notable players on the Russian market are Technocom (trademark Autograph), APKKOM, Galileo, Scout, Omnicomm, SantelNavigation, Fort Telecom, Sibsvyaz, Antor, STATT, Advantum, Escort, Incotex, Barcode, Atol, CSBI, UTDS. And now we will pass directly to commercial services. In order not to get confused in a wide variety of monitoring services, let's divide them conditionally into systems that are equipped “off the assembly line”, or as they say in the west, OEM, and the secondary market (Aftermarket). We also highlight the areas of M2M services for private vehicles and monitoring commercial vehicles.
Accident emergency response systems are designed to promptly inform emergency services of road traffic accidents. The essence of the projects lies in the M2M modules, which are installed in automobile systems on the conveyor and allow in the event of an accident to determine the exact coordinates and, if necessary, send this information via cellular communication to the rescue service. Currently, pilot implementation projects are being implemented as part of the HeERO initiative (Harmonized eCall European Pilot Project - a project to harmonize the European eCall project) in eight EU countriesworth 10 million Euros: Czech Republic, Finland, Germany, Greece, Italy, the Netherlands, Romania and Sweden. 3.5-4 billion rubles have already been spent on the Russian ERA of GLONASS, but a list of regions where you can see the system in action has not yet been announced.
Equipping vehicles with eCall and ERA GLONASS systems is supposed to be initially on the conveyor. In the West, many automakers have already launched production of cars with eCall support: BMW, Mercedes-Benz, PSA Peugeot Citroën, Volvo Cars. In Russia, things did not get to the assembly line, but information has already appeared in the media that the Lada Vesta will be equipped with the ERA GLONASS system. MAN was also interested in the ERA GLONASS system.
But calling emergency response systems commercial services is probably not entirely correct, which is why Western automakers began to offer their additional services, which were collectively called “Connected Car”. Connected Car “Connected Car” can be attributed to M2M services for private vehicles.
I thought for a long time what additional M2M service is currently offered by Russian automakers, but I could not find the name. In this direction there is a lag that is unknown when and by whom it will fill. But the lack of M2M services "from the automaker" can solve the secondary market.
In the West, the situation is radically different: on the contrary, it is difficult to find a car manufacturer that would not start cooperating with an IT company to create joint M2M solutions. And there are many examples.
Volkswagen Car-Net telematics services demo video:
Audi Connect telematics service and video instruction:
Toyota T-Connect telematics services:
Volvo On Call telematics service):
Those who watched the videos probably understood the possibilities that M2M service can provide in the car. If you believe the forecasts of analysts (for the Western market), then we can assume that "not connected cars" may soon not remain at all.
In general, enough has been written about the private car market segment to assess the general situation. Well, next time I will tell you how M2M services for commercial and freight transport are developed, and share my observations about the services that are offered in the secondary market.
This article does not pretend to present the material in full with specific figures for market volumes: it will limit itself to the trends that are noticeable at present.
To begin with, I propose to turn to the origins of how the monitoring of transport began. And it began, as everyone guessed, in the west. When the cost of a mobile phone dropped from sky-high (mid-90s), manufacturers of mobile electronics began to look for new markets. But a new market in the form of vehicle monitoring did not appear immediately, because For monitoring, the accuracy of determining the coordinates was important. Namely, determining the position with a minimum error for civilian purposes was not possible, because initially GPS was developed as a purely military project for accurately guiding missiles at stationary, and then at moving objects in the air and on the ground. And only in 2000. US President Bill Clinton abolished coarsening accuracy. It is 2000 that can be considered the starting point in the development of transport monitoring.
In the early 2000s, the first devices began to appear that could be installed on vehicles and tracked. A little later, these devices began to be delivered to Russia. The second problem that got in the way of large-scale use of vehicle monitoring is the coverage area of GPRS cellular networks. That is why the first automobile terminals transmitted coordinates in SMS messages. And in the software, the dispatcher could observe a “point on the map” that indicated the location of the car.
But since then, much time has passed, and transport monitoring systems in the Russian Federation and in the West have stepped far forward, choosing their development paths. Maybe in some ways even copying each other. Let's take a closer look at these markets at present. We will compare the penetration depth in the markets of the Russian Federation and the West by the presence of commercial services in these two markets.
Main players
Commercial services are developed by a large number of companies. How popular these companies are can be judged indirectly by the number of vehicles connected to their software platform. In the West, Octo Telematics recently announced their data in the news feed announcing 3,000,000 connected subscribers, and TomTom Telematics about 400,000 . Also notable players in the western market are MiX Telematics, DigiCore, Navman Wireless, Omnitracs, Teletrac, Telogis, Trimble, Webtech Wireless, Altea, ATX Group, Connexis, Eurowatch, Verizon Telematics, WirelessCar, Trafficmaster, Masternaut, Garmin, In the CIS with numbers with no one has boasted six zeros yet, but there is a company with an obvious leading position, for example Gurtamwith connected 500,000 vehicles. Recently, SpaceTeam announced about 40,000 users connected to the telematics platform. Also the most notable players on the Russian market are Technocom (trademark Autograph), APKKOM, Galileo, Scout, Omnicomm, SantelNavigation, Fort Telecom, Sibsvyaz, Antor, STATT, Advantum, Escort, Incotex, Barcode, Atol, CSBI, UTDS. And now we will pass directly to commercial services. In order not to get confused in a wide variety of monitoring services, let's divide them conditionally into systems that are equipped “off the assembly line”, or as they say in the west, OEM, and the secondary market (Aftermarket). We also highlight the areas of M2M services for private vehicles and monitoring commercial vehicles.
eCall vs ERA Glonass
Accident emergency response systems are designed to promptly inform emergency services of road traffic accidents. The essence of the projects lies in the M2M modules, which are installed in automobile systems on the conveyor and allow in the event of an accident to determine the exact coordinates and, if necessary, send this information via cellular communication to the rescue service. Currently, pilot implementation projects are being implemented as part of the HeERO initiative (Harmonized eCall European Pilot Project - a project to harmonize the European eCall project) in eight EU countriesworth 10 million Euros: Czech Republic, Finland, Germany, Greece, Italy, the Netherlands, Romania and Sweden. 3.5-4 billion rubles have already been spent on the Russian ERA of GLONASS, but a list of regions where you can see the system in action has not yet been announced.
Equipping vehicles with eCall and ERA GLONASS systems is supposed to be initially on the conveyor. In the West, many automakers have already launched production of cars with eCall support: BMW, Mercedes-Benz, PSA Peugeot Citroën, Volvo Cars. In Russia, things did not get to the assembly line, but information has already appeared in the media that the Lada Vesta will be equipped with the ERA GLONASS system. MAN was also interested in the ERA GLONASS system.
But calling emergency response systems commercial services is probably not entirely correct, which is why Western automakers began to offer their additional services, which were collectively called “Connected Car”. Connected Car “Connected Car” can be attributed to M2M services for private vehicles.
Connected car
I thought for a long time what additional M2M service is currently offered by Russian automakers, but I could not find the name. In this direction there is a lag that is unknown when and by whom it will fill. But the lack of M2M services "from the automaker" can solve the secondary market.
In the West, the situation is radically different: on the contrary, it is difficult to find a car manufacturer that would not start cooperating with an IT company to create joint M2M solutions. And there are many examples.
Volkswagen Car-Net telematics services demo video:
Audi Connect telematics service and video instruction:
Toyota T-Connect telematics services:
Volvo On Call telematics service):
Those who watched the videos probably understood the possibilities that M2M service can provide in the car. If you believe the forecasts of analysts (for the Western market), then we can assume that "not connected cars" may soon not remain at all.
In general, enough has been written about the private car market segment to assess the general situation. Well, next time I will tell you how M2M services for commercial and freight transport are developed, and share my observations about the services that are offered in the secondary market.