Samsung abandoned the plastic design and introduced the metal Galaxy Alpha (video)

After many rumors, Samsung today introduced a smartphone with a metal body Galaxy Alpha, writes The Verge. This is an ultra-thin (6.7 mm) Android phone with a 4.7-inch 720p display, a 12-megapixel camera, a small 1,860 mAh battery and (depending on the region) a four- or eight-core processor. It will go on sale in September, the price is still unknown. Traditionally, the new phone will be available in black, white, gold and blue.



Perhaps more interesting than the phone itself, is the news that Alpha will affect the design of other company phones. Samsung called the Alpha “Galaxy Design Evolution,” adding the new smartphone demonstrates its “new design approach.” The essence of this approach is mainly in flat metal sides with rounded edges. The overall shape of the device is not so different from the Galaxy S5, including the Alpha, which has a removable perforated S5 back cover.

Switching to better materials is not unexpected. Amid growing concern that the company is losing ground in the market, Samsung Mobile’s senior vice president Kim Hyun Joong recently told investors that a device made of “new materials” should be expected soon. Samsung’s “new approach to design” may not be as bold or beautiful as some would like, but it is a sign that the company is at least taking the design more seriously. If the previous rumors also turn out to be true, we will see even more fresh Samsung design on September 3, when the new Galaxy Note will be presented.