The State Duma adopted a law banning SMS spam

    If everything is forbidden, sooner or later some useful law can be adopted. Apparently, by this principle, the State Duma finally got to the SMS mailings. Today in the third reading, the deputies adopted amendments to the law “On Communications” prohibiting the sending of SMS to which the subscriber did not subscribe.

    According to Rossiyskaya Gazeta, now to conduct the newsletter, you will need an agreement with a telecom operator, as well as data on the source of the telephone number database. According to the amendments, it will be possible to send messages only to those subscribers who have agreed to receive the newsletter:

    Distribution via the mobile radiotelephone communication network (hereinafter also referred to as the distribution) should be subject to the prior consent of the subscriber, expressed by means of taking actions that uniquely identify this subscriber and allowing to reliably establish his will to receive the newsletter.

    The customer of the newsletter must prove consent. If it was not possible to prove, the newsletter is considered a violation.

    The subscriber also received the right to require the operator to stop sending from a specific sender.

    The law defines SMS mailing according to three criteria: mass character, automatic character and use of numbers not provided by the Russian system and numbering plan (for example, short numbers and letters).

    The WG also provides interesting statistics on the SMS mailing market: in 2013, it grew 1.7 times in Russia - up to $ 101 million, with 70 percent of mailings being the notifications of banks to their customers. The remaining traffic was generated by advertising messages from retail chains, online stores, trucking companies, service companies, electronic payment systems - however, a significant part of the advertising traffic was spam.

    It is curious whether this will kill the business of companies engaged in SMS mailings, or will they be able to find a loophole in order to circumvent the requirement to conclude an agreement between the organizer of the mailing and the operator directly?

    PS I recommend reading the text of the bill itself - it is short and fairly understandable.

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