November 19, 2013 at 16:46New 2GIS
Today we showed a new 2GIS and a couple of new products. The first updated online version - beta.2gis.ru . Other versions will gradually change - the offline version for Windows, Linux, Mac OS and mobile versions for iOS, Android, Windows Phone, BlackBerry.
A new interface, a new philosophy, a new search, new information both on the map and in the directory, a new mobile product and a product for browsers.
The new 2GIS is not just an improved version of the previous one. We created a new product from scratch. Work on it began when we realized that with all the ability to collect a lot of useful information about the city, we are limited by the ways of presenting it. We wanted to create something that will help our users to get only the information that they need, and only when it is needed.
We took as a basis the observation of our audience and our understanding of how information should be presented. The interface is as small as possible. Maximum space given information. The map fills the entire screen, and each object that we see above it is filled with meaning and performs a specific task. If desired, the entire interface can be reduced to one search line.
In the new 2GIS, companies can be selected taking into account additional useful information. For example, directly from the search string, find hotels with Wi-Fi, a cafe with Georgian cuisine, or a gas station with "98+" if you are lucky enough to own a sports car. But a search is not only a search string. Equally important is the map. For cases when you need to understand at a glance where a pharmacy or restaurant is in a particular area, we have put on the map the usual POIs - points of interest. These are the very small icons of hotels, museums, gas stations and other things that help you quickly navigate "on the ground." For 2GIS, any click on the map is also a search query. And each next click will give you more and more detailed information. A click on the house will show a list of the companies located in it and all the information about the building - for example, a zip code.
This information has always been requested by our users, and we decided to dig deeper. The nearest post offices, “attached” clinics, homeowners associations, communication providers - in 2GIS now there is information about the entire important infrastructure of 8 thousand buildings. And the next year we will continue to collect content to ensure maximum coverage.
Search results are now tailored to your query. If you are looking for a gas station, you will immediately see the brands of gasoline sold in their list, hotels - the number of stars and room rates, online stores - website addresses. This rule also works in the opposite direction: when searching for food or taxi delivery, you will not be shown the physical addresses. The next step of the user is company cards. We added 350 thousand reviews from Flamp.ru and 200 thousand photos from Foursquare to them. What is important - any user can not only read, but also leave a review without leaving 2GIS. Photos cannot be uploaded yet, but that will be available soon. Booklets deserve a separate word - the company's mini-site, which is located right in 2GIS. Today they go out to heading new buildings.
The booklet is the most detailed status of a company card in 2GIS. It has everything that is important for the choice, and the uniformity of structure and navigation significantly reduces the time to study options compared to traditional sites.
The booklets are filled with the companies themselves, and for them we also tried to make it pleasant. The updated Personal Account of the company allows you to create a Booklet of a new building in less than 10 minutes.
What happens after a user makes a choice? In our products, almost every fifth opening of a company card ends with a call. We really wanted to save precious seconds of users here too. Now 2GIS allows you to make calls from the browser (it doesn’t matter if it’s Chrome, Opera or Yandex.Browser) with one click. Click on the phone in 2GIS - and the phone receives a push notification with the number already dialed. This feature is implemented for smartphones on Android and iPhone.
Lastly, my favorite. “Hello, good afternoon!” I pulled up to you, tell me, which side is the entrance? ” We solved this problem and added information on entrances to 500 thousand companies. And, it seems, we are the only product about cards that started to do this.
The data collection is not finished, we will strive to provide all 1.8 million companies in our directory with arrows that save users time and nerves.
We have yet to add to the β-version the search for directions on public transport and cars, geolocation, traffic jams. However, now it’s important for us to hear your opinion. Come, use, leave feedback in a special form, by mail or directly in the comments below.
New 2GIS at your service, we tried for you! :) beta.2gis.ru
UPD: Recording a presentation from Digital October.
A new interface, a new philosophy, a new search, new information both on the map and in the directory, a new mobile product and a product for browsers.
Lyrics
The new 2GIS is not just an improved version of the previous one. We created a new product from scratch. Work on it began when we realized that with all the ability to collect a lot of useful information about the city, we are limited by the ways of presenting it. We wanted to create something that will help our users to get only the information that they need, and only when it is needed.
We took as a basis the observation of our audience and our understanding of how information should be presented. The interface is as small as possible. Maximum space given information. The map fills the entire screen, and each object that we see above it is filled with meaning and performs a specific task. If desired, the entire interface can be reduced to one search line.
Search
In the new 2GIS, companies can be selected taking into account additional useful information. For example, directly from the search string, find hotels with Wi-Fi, a cafe with Georgian cuisine, or a gas station with "98+" if you are lucky enough to own a sports car. But a search is not only a search string. Equally important is the map. For cases when you need to understand at a glance where a pharmacy or restaurant is in a particular area, we have put on the map the usual POIs - points of interest. These are the very small icons of hotels, museums, gas stations and other things that help you quickly navigate "on the ground." For 2GIS, any click on the map is also a search query. And each next click will give you more and more detailed information. A click on the house will show a list of the companies located in it and all the information about the building - for example, a zip code.
This information has always been requested by our users, and we decided to dig deeper. The nearest post offices, “attached” clinics, homeowners associations, communication providers - in 2GIS now there is information about the entire important infrastructure of 8 thousand buildings. And the next year we will continue to collect content to ensure maximum coverage.
The choice
Search results are now tailored to your query. If you are looking for a gas station, you will immediately see the brands of gasoline sold in their list, hotels - the number of stars and room rates, online stores - website addresses. This rule also works in the opposite direction: when searching for food or taxi delivery, you will not be shown the physical addresses. The next step of the user is company cards. We added 350 thousand reviews from Flamp.ru and 200 thousand photos from Foursquare to them. What is important - any user can not only read, but also leave a review without leaving 2GIS. Photos cannot be uploaded yet, but that will be available soon. Booklets deserve a separate word - the company's mini-site, which is located right in 2GIS. Today they go out to heading new buildings.
The booklet is the most detailed status of a company card in 2GIS. It has everything that is important for the choice, and the uniformity of structure and navigation significantly reduces the time to study options compared to traditional sites.
The booklets are filled with the companies themselves, and for them we also tried to make it pleasant. The updated Personal Account of the company allows you to create a Booklet of a new building in less than 10 minutes.
Action
What happens after a user makes a choice? In our products, almost every fifth opening of a company card ends with a call. We really wanted to save precious seconds of users here too. Now 2GIS allows you to make calls from the browser (it doesn’t matter if it’s Chrome, Opera or Yandex.Browser) with one click. Click on the phone in 2GIS - and the phone receives a push notification with the number already dialed. This feature is implemented for smartphones on Android and iPhone.
Lastly, my favorite. “Hello, good afternoon!” I pulled up to you, tell me, which side is the entrance? ” We solved this problem and added information on entrances to 500 thousand companies. And, it seems, we are the only product about cards that started to do this.
The data collection is not finished, we will strive to provide all 1.8 million companies in our directory with arrows that save users time and nerves.
Beta is better
We have yet to add to the β-version the search for directions on public transport and cars, geolocation, traffic jams. However, now it’s important for us to hear your opinion. Come, use, leave feedback in a special form, by mail or directly in the comments below.
New 2GIS at your service, we tried for you! :) beta.2gis.ru
UPD: Recording a presentation from Digital October.