Through thorns to investment

    Despite the fact that the growing field of mobile technology is very attractive for starting a business, it is very difficult to take a place in the sun. And, if from the outside it seems that all the projects implemented in this area live happily ever after, then everything is not so rosy. To exist and flourish in the market, you need to plow a lot for this (but this is not news).
    Everyone knows the phrase “the road to the young”, but this does not always apply to startups, and not all investors are in a hurry to invest money in you, because you are young and ambitious.

    - Hello, are you an investor?
    - We are to you


    When you want to start your own business, you must believe in your idea so that others believe in it. We were sure that we were right with the niche (the growing market is a direct confirmation of this) and were ready to sell our project to anyone. But it is not always enough to prepare the goods, you need to find a merchant who will appreciate it. We went around more than one investment fund. They didn’t understand our technology in one way - how it can be simple, why we write once and simply broadcast the application to all platforms (apparently all were humanities), in the other, in principle, they decided that the idea was not promising and the market was unsuccessful (for all in their form of experts, they did not understand IT at all). For the third, we were “at an early stage”, another called our segment of the development of mobile applications with incremental differentiation. Well, and another reason - fake addresses,

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    When we realized that even through official contacts of the funds it is impossible to reach investors, we went to the social networks: Facebook, Vkontakte, Twitter, Linkedin. More than 3,000 letters were sent, of which only about a hundred useful contacts, and only from them we received at least some feedback.

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    Orientation change


    Initially, we were focused on b2c - any user could create a mobile application and keep up with the times. But, having received from several investors the question: “Why do you work with b2c, who needs ups?” We realized that b2b would be more promising for us - then we just received a proposal for cooperation from Ru-Center. Although now we still have the “Personal” type of application, where everyone can fill it with any content and use it successfully, we are still developing types more towards types of business. For example, recently we have appeared “Beauty Salons”.

    We are unique


    Our company is 2 years old, but we began to work actively with customers only six months ago - a lot prevented us from working.
    If you want to compete with others, you must be different. We decided to create a unique technology. Instant-Apps allows you to write a mobile application simultaneously for iOS, Android and Windows Phone, providing an API for unified access to user interface elements, local repositories, network components, geolocation, and a number of other services. We have secured an advantage over our competitors - we create applications 5 times faster, we do not need additional hiring of employees and we save money. Our technology is beyond competition. Most of the preparation time for the launch of the project was spent on debugging and polishing it.

    The Conquest of the App Store


    A lot of time has passed and to solve another problem. It’s not a secret that there are no problems with Google Play, people who are faced with uploading applications to markets, they can publish your application in a few hours, but Apple needs an individual approach - moderation takes up to 2 weeks. But not only do you have to wait so much time, first you need to agree that the applications from your account are generally laid out in the App Store. This is where the “Apple War” began. As part of our project, we launched the Apps Viewer utility to view applications before publishing them to the stores. And for four months, the entrance to the App Store was closed. We could not lose a huge audience of the most (!) Popular platform, so we beat more than one threshold to achieve our goal. We were mistaken for fraudsters, we were threatened with statements, but we did not give up. We worked almost around the clock - after all, 8 hours of difference with America. We even had to open a mini office in San Francisco to get them out of there. We already knew all the moderators: we played cards with them, followed them literally on the heels, trying to get an upswing for going out. We sent thousands of letters, and only one of them worked. After months of continuous work, we got our way, we were allowed into the App Store. If you are not there, it is very bad, if you nevertheless broke through - all doors are open before you, and this was our small victory. We sent thousands of letters, and only one of them worked. After months of continuous work, we got our way, we were allowed into the App Store. If you are not there, it is very bad, if you nevertheless broke through - all doors are open before you, and this was our small victory. We sent thousands of letters, and only one of them worked. After months of continuous work, we got our way, we were allowed into the App Store. If you are not there, it is very bad, if you nevertheless broke through - all doors are open before you, and this was our small victory.



    Finally money


    Having passed this thorny path, we can declare that we are an industrial-scale project. The release of 25 applications per day is the norm for us.
    We were able to convince investors that we are making an international product. And so, what happened:
    $ 150,000 "Farminers" seed round
    $ 1,500,000 "Life.Sreda" A-round



    Do not stop


    When you receive money, you relax for a moment, but then you understand that you need to work and work in order to meet expectations and not to let yourself and your team down. The main rule for all novice startups is to act (!). If you just sit still exactly, money will not flow to you, investors will not go to your home and be interested, but have you come up with something grand. Only work hard until the seventh sweat and nothing else.
    You need to start doing everything on time. If you are working for the growth of the company and the development of technology, then several rounds are needed to pay off all costs. You need to understand that fundraising is a permanent job. By the way, our project is now in search of proposals from the funds for the next round.

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