September 13, 2013 at 17:438 reasons why users refuse to register
Registering on the site is a big responsibility for most people. Users who register on your site give their personal information, trusting it to your resource. Most of today's users are more concerned about who they share their personal information with. The virtual world is teeming with hackers and spammers, but who can blame them? If you have not seen many registration forms, then your form is an obstacle for the user. The following are 8 main reasons why users do not fill out registration forms.
Most users are afraid that if they fill out the registration form, they will be attacked by spammers. The main problem with registration forms is that they request an e-mail from a user. If you request an e-mail from a user, then inform him, with a signature under the input field, for what you will use it.
Users do not like to receive spam and do not want their friends or subscribers to receive spam due to their fault. Logging in with your Facebook or Twitter account can be used for unwanted spamming. If you offer the user authorization using Facebook or Twitter, warn that the accounts will not be used for spamming and the account data will not be changed.
Sometimes users register and ultimately do not want to use the site anymore. Always give users the option to delete their account! By giving users the opportunity to delete their account, you will create comfortable conditions for users who do not want to leave traces of their activity on the network. Let users know about the possibility of deleting their account even at the time of registration, and they will never be worried that their personal information may forever remain on your site.
If users trust you with strictly confidential information, such as a credit card number or home address, they probably want to know that you will store and process their information safely. This includes encrypting user data on your server so that the data remains safe in case your site is hacked. Let users know that their personal information is stored securely on your server in encrypted form.
If your registration form is too large and takes a long time to fill out, users will compare the efforts required to fill out the registration form and the importance of the information that your resource can provide them. If the site’s usefulness for a particular user is too small, then it will skip your registration form. However, if the information on the site is too valuable for the user, then he will make all the necessary efforts to get what he wants. The main rule is to request a minimum of necessary information so as not to suppress users. After all, you can always get more information from users after registration.
All data required from the user during registration must be relevant to the site. If the user feels that you are asking him something unimportant, he will surely give you false information, or completely forget about filling out the form. If you need to find out information from the user, the need for which he can call into question, explain why you need this information.
The free period usually suggests that users can try the site to decide on paid use. When asking users about their credit card for a trial period, you ask users to put strictly confidential information at risk before they generally decide whether to use the resource or not. Even if you are not going to withdraw money for the trial period, most users will still not feel comfortable giving you their credit card details to try. Give users their free period first without filling out credit card information. At the end of the trial period, just remind the user that if he wants to continue using the service, you need to pay.
When users visit your homepage, they must understand the idea and suggestion of your site. If users do not understand, then your service needs to be finalized. Users will not register on the site if your site is incomprehensible and unattractive. The appeal to users should be clearly formulated and reflect what your site offers, as well as the benefits that users will receive from using the service.
Allowing the user to fill out the registration form is what causes confidence and a sense of comfort. Get your users by trusting precautions on their information, as well as transparency regarding the necessary data. Create comfortable conditions by allowing users to change their information, and during registration, ask only what you really need. If you can complete all of the above tips, then users will no longer have reasons to not register.
PS Original article from the list of the best for 2012.
1. Fear of receiving spam
Most users are afraid that if they fill out the registration form, they will be attacked by spammers. The main problem with registration forms is that they request an e-mail from a user. If you request an e-mail from a user, then inform him, with a signature under the input field, for what you will use it.
2. Fear that logging in with your Facebook or Twitter accounts may result in spam attacks by friends or subscribers.
Users do not like to receive spam and do not want their friends or subscribers to receive spam due to their fault. Logging in with your Facebook or Twitter account can be used for unwanted spamming. If you offer the user authorization using Facebook or Twitter, warn that the accounts will not be used for spamming and the account data will not be changed.
3. Inability to delete an account
Sometimes users register and ultimately do not want to use the site anymore. Always give users the option to delete their account! By giving users the opportunity to delete their account, you will create comfortable conditions for users who do not want to leave traces of their activity on the network. Let users know about the possibility of deleting their account even at the time of registration, and they will never be worried that their personal information may forever remain on your site.
4. Suspicion of unsafe storage and processing of personal data
If users trust you with strictly confidential information, such as a credit card number or home address, they probably want to know that you will store and process their information safely. This includes encrypting user data on your server so that the data remains safe in case your site is hacked. Let users know that their personal information is stored securely on your server in encrypted form.
5. Too much information required to fill out, compared to what the site can provide
If your registration form is too large and takes a long time to fill out, users will compare the efforts required to fill out the registration form and the importance of the information that your resource can provide them. If the site’s usefulness for a particular user is too small, then it will skip your registration form. However, if the information on the site is too valuable for the user, then he will make all the necessary efforts to get what he wants. The main rule is to request a minimum of necessary information so as not to suppress users. After all, you can always get more information from users after registration.
6. Request for unnecessary information, according to the user
All data required from the user during registration must be relevant to the site. If the user feels that you are asking him something unimportant, he will surely give you false information, or completely forget about filling out the form. If you need to find out information from the user, the need for which he can call into question, explain why you need this information.
7. Request credit card information for a free period of use
The free period usually suggests that users can try the site to decide on paid use. When asking users about their credit card for a trial period, you ask users to put strictly confidential information at risk before they generally decide whether to use the resource or not. Even if you are not going to withdraw money for the trial period, most users will still not feel comfortable giving you their credit card details to try. Give users their free period first without filling out credit card information. At the end of the trial period, just remind the user that if he wants to continue using the service, you need to pay.
8. Your service is not understandable or unattractive
When users visit your homepage, they must understand the idea and suggestion of your site. If users do not understand, then your service needs to be finalized. Users will not register on the site if your site is incomprehensible and unattractive. The appeal to users should be clearly formulated and reflect what your site offers, as well as the benefits that users will receive from using the service.
It's all about user comfort and trust.
Allowing the user to fill out the registration form is what causes confidence and a sense of comfort. Get your users by trusting precautions on their information, as well as transparency regarding the necessary data. Create comfortable conditions by allowing users to change their information, and during registration, ask only what you really need. If you can complete all of the above tips, then users will no longer have reasons to not register.
PS Original article from the list of the best for 2012.