His job on the Internet: why is it now easier than ever?

    Probably, many people once come to the idea of ​​trying their hand at starting their own business. So I decided to probe the soil and make a small plan. Of course, you can, as in the 90s, start with a tent on the market. But we still live in the 21st century, so this text will be devoted to the necessary actions to start our business on the Internet.

    I will make a reservation right away that I do not pretend to be a complete consideration of this issue, I will listen to advice and recommendations with pleasure in the comments. We assume that this is an attempt to compile the collected information together for further work with it.

    Website creation

    So, there is a task: to organize an online store. I am not a great connoisseur of business organization, but one thing I know for sure: the Internet is a great space where you can do a lot of things on your own and for free. :)

    Free online store designer - nethouse.ru or www.squarespace.com - here you are.
    A fish place where you can buy $ 50 logo for yourself and enjoy life mnogologo.ru/designs .
    A free website analyzer that will help clean up bugs and other garbage from the site is here (http://seopult.ru/). Here you have three free tools that have replaced expensive design and development, as well as some minimum basic level of SEO, which is necessary so that the site does not throw surprises further along the play.

    Content

    To be honest, I would have tensed up and made my own description of each product in my store. Writing “War and Peace” is not necessary; literally 300-500 characters are enough for each page of the product. But this is something that must be done.

    It is worth remembering a simple rule: one page is one key query by which you will be found in the search. This does not mean that you need to fill your site with SEO texts with keywords like "heat Moscow doomsday war of worlds Z". But do not forget to write the name of the product 1-2 times in the text exactly as it will be searched in Yandex. And to find out what and how they are looking in Yandex - Wordstat will help you. A very simple tool.

    If you do not want to strain and write yourself - copywriters of the regions to help you. You can order unique content for yourself at an average price of 70-100 rubles. for 1,000 characters. Count yourself - let's say you have 50 pages of 500 characters each - that's 25,000 characters. 100 rubles each for 1,000 characters - this is 2,500 rubles. Less than $ 100 money, and the effect is significant.

    For the online store, it seems to me that such trifles are critically important as:
    • the correct application form, the “Buy” button // “Put in the basket”;
    • possibly a discount calculator (if provided);
    • a page of thanks / feedback after the user ordered something, etc.
    • on the product page, you can screw the ability to comment using social. networks

    Social the network

    When a site is cleared of garbage and filled with normal content on each page, it’s time to socialize. It is worth making pages on the main social networks - Vkontakte, Facebook, Twitter, possibly - Classmates. The choice of social networks depends on the focus of the business. If you are an advanced Internet user, you can go to additional social networks. Instagram, Pinterest, PinMi.

    The main thing here is not to overdo it. On the wound up pages it will be necessary to regularly post something, communicate in the comments, attract people. This takes time, so do not overdo it with the number of social pages.

    For example, I would have started Facebook and Instagram. Facebook because, to my taste, there is a more solvent public here. And the Instagramgram is not so crowded with advertising and commercial groups / pages.

    It is very cool if social buttons are placed on some pages of the site. “Share”, “Like” networks, etc. There are plenty of free plug-ins for these buttons. For example, I like how they are made by Yandex.

    It’s especially cool if your site looks like this in search engine results:



    References

    About external links. You need to remember once and for all: a young online store does not need a lot of link mass. Some kind of minimum - yes, of course, is needed. But it’s definitely not worth rushing into glanders for at least the first six months - a year. And when you need more reference mass and you start promoting the project, then it’s better to master article promotion. You can, of course, and reference - so it will be 2-3 times cheaper. But the links are unsafe.

    Large article exchanges such as Miralinks or GoGetLinksthey work well, they have already proven themselves to be great, a huge database of sites for posting articles is spinning in them. The main thing when working here is to carefully choose your own sites for posting articles. Exchanges have been working for 5 years already, and during this time there has accumulated quite a lot of slag, as well as sites that spin in link brokers, which means a hidden threat.

    You can use other services. True, they are very few, but there are. The latest tool in article marketing is Webartex . It has been working for about 4 months and is still in beta, however, it has a number of advantages specifically for young Internet projects and for not very experienced Internet businessmen.
    Firstly, the articles here are posted on proven resources, so such articles are quickly indexed and begin to work.
    Secondly, WebArtex itself takes off positions on demand, which is very convenient and has not yet been implemented in any other exchange.
    And thirdly, working with this exchange is as automated as possible, and it is a great blessing when you are not a pro or an ace, or when you work in the same stream with several projects. Well, actually, that's why the system is called the “new generation exchange”. In such systems, you can not be afraid to go too far and be pessimized.

    About Webartex, the following case came out: the KudaGow service for 4 months of operation raised its TIC from 250 to 1,300. In general, this is very, very cool for a young project (and KudaGou is a young project). The only thing - for such results, of course, you have to invest. Well, probably, 20-30 thousand a month - according to my estimates.

    More about targeted traffic from search. As I understood from the latest articles about Yandex Islands, about Dublin and other search engine innovations, the secret to getting targeted traffic is not how tricky you are to promote the site, but how correctly you organize everything inside this site. That is why carefully check absolutely everything before rolling out. Pay particular attention to how the site looks in search results.

    If it looks, for example, like this:


    or like this:


    then do not expect the targeted traffic for sure. :)

    Summary

    Put the order in the headers, description, select the normal favicon, try to make an extended description, quick buttons, try to insert social buttons directly into the snippet. The results show nothing at all - up to 6-7 elements of the site. This is not much at all and it must be done as it should.

    And one more thing that I would definitely do if I started my own online store and decided to figure everything out on my own, this is AB testing. Here is a simple, free, Russian-language service abtest.ru . If you are not lazy, you can experiment almost every day (change the location of buttons, items, baskets, new products, etc.) in order to finally understand which version of the site gives the best conversion.

    It seems to me that it’s very cool that now you can start your own business on the Internet almost for free and without much effort, and if you examine the issue more deeply, the result will be only better.

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