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    In my practice, quite often situations arise when a large audience is present at a work presentation. For example, five or more people. Director, manager, "head of the transport department", people who just passed by. In one of the large companies, they invited ... a cleaner ... Literally: "Marya Vasilyevna, come in, look! What do you see? ”
    When so many people are present at a presentation, the likelihood that work will be accepted is often nil.

    Preliminary preparation.
    You should know everything about your work, all parasitic associations, all pitfalls. Be prepared to answer any question about your work, explain the sacred meaning of each bend. Do a little more than is expected of you. This is always a plus for you.


    At the presentation itself.
    It is necessary to clearly and accurately identify the person responsible for making decisions. Try to appeal to him. Not sure who is in charge? Ask a question directly.
    People, as a rule, come different, but I can highlight some of the most striking "characters."

    1) Oppositionist.
    There is always a person who will be in opposition to the rest. Protest for the sake of protest. And he will most likely do it unconsciously in order to show his competence and viability. To show the most important boss that he is "not like everyone else." He will put forward counterarguments for any arguments. This person will pretend that he does not like everything, and that he would do better and better, and so on.
    How to behave if such a person is present at the presentation?
    Ask questions to this person. Questions are not vague, but specific, for example: What exactly do you dislike about the developed sign or logo and why? Why do you think that this particular font solution is not suitable. More questions from you - less from him.

    2) Suspicious.
    This is such a person to whom literally “everything will seem”. For example, he saw it somewhere or these elements remind him something very much (as a rule, well-known trademarks or some obscenity).
    And he will certainly say it out loud. Here the psychological effect will immediately work: all those present will immediately see the same thing. It always happens. Over 15 years of practice, I have been convinced of this many times.
    How to behave? Ask for address. No need to be shy! Why do you think so? Or do not you think that everything around is like something? That, for example, all people have the same face: everyone has eyes, nose, and mouth.

    3) Young professionals.
    This category of people who have just finished their studies in some institution with a very loud and beautiful name. They always know what and how, and what are the trends in fashion. People are good, but unfortunately with very little experience.
    For example, when developing a logo for one of the companies we were told several times that a black and white version of the sign is not needed, because the current level of technology development makes it easy to do without it. We did as requested: a version with gradients that could only "work" in full color. Six months later, the leadership accused us of incompetence, because they could not put our developed sign with a laser engraving on a souvenir.
    Ask a trivial question: how and where is it planned to use the developed logo or sign. Let them give some examples from life.

    Summary.
    1) Always appeal to the elder. Build a presentation for him.
    2) Feel free to ask leading questions.
    3) There is no need to prove anything to clinical idiots. In this case we get up and leave.

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