Google launched the Trusted Stores service in full

At the end of April, Google tested the operation of the online store reliability assessment service. Today this service has already been launched in full, testing has been successful. It is worth recalling that Trusted Stores , by design, allows the buyer to get information about the reliability of a particular online store, and this information is based on reviews from other people. Trusted Stores will be given the sticker “Trusted Stores”, which will be visible in the search results opposite the name of the resource (for example, when a user searches for a product).

Thus, users who buy any goods and / or services on the Web will be able to quickly screen out offers of not very reliable companies, leaving only those companies that can be trusted in stock. It is interesting that for stores that have received the title of "Trusted Stores", additional statistics are also provided.

According to the conditions, the program cannot include those resources that sell pornography, all kinds of drugs (both prohibited and those that must be given exclusively by prescription), and some other resources.

To analyze the reliability of a particular company, Google will use both user reviews and its own data based on its statistics collection systems. To receive the “Trusted Stores” badge (or, accordingly, the refusal to receive the badge), data collection from the online store website will be conducted within 28 days.

But Google left the most interesting for later: the fact is that the corporation will work as an intermediary as part of its program. So, the buyer gives Google a certain amount, purchase price, or part of the cost, and the store operating under the Trusted Stores receives this money after the delivery of the goods / services to the buyer.

Via pcworld