
Humanitarian aid
Even in the world of high technology, humanities are indispensable. Editors, copywriters, PR-specialists - many who are forced to work work in the IT field. But how valuable is their work? Even children can put letters into words, right?
Programming requires certain skills. To do this, long and hard study, practice, gain experience. No one entrusts writing a code to a person whose track record begins and ends with laboratory work in computer science. You can draw up a technical task, express your wishes, but to write the code yourself for a specialist is impossible.
Same story with design. We can draw everything, someone is better, and someone worse. But it is difficult to imagine how the boss paints something for the work sent by the designer. Again - you can advise, say that green looks funnier, but it is better to move the cat to the right, but to take and draw it yourself - no.
And the situation is completely different with copywriting and related fields. We code and draw not every day (if at all we do it), but we use speech constantly. And it inspires confidence in many that they know the word perfectly. And this means that there is no more fuss like with designers and coders - you can add, rewrite and write yourself. Well, there is someone to correct punctuation and spelling in the state.
It is a pity that in the texts there are not only grammatical, but also stylistic errors. And they cannot be eliminated in one strike-out. Editing such illiterate texts sometimes takes longer than writing text from scratch. And here the matter is not even in the restrained ambitions of the creator, but in how poor-quality the resulting material is.
But very often the user begins his acquaintance with the product precisely from its description. And no matter how sweet your program is, many users will ignore it when they come across a clumsy presentation.
Do not underestimate the division of labor in general.
Masha Gunina, a copywriter for Appsministry
PS Happy Holidays to Everyone Who Considers themselves a Part of the Information Society
Programming requires certain skills. To do this, long and hard study, practice, gain experience. No one entrusts writing a code to a person whose track record begins and ends with laboratory work in computer science. You can draw up a technical task, express your wishes, but to write the code yourself for a specialist is impossible.
Same story with design. We can draw everything, someone is better, and someone worse. But it is difficult to imagine how the boss paints something for the work sent by the designer. Again - you can advise, say that green looks funnier, but it is better to move the cat to the right, but to take and draw it yourself - no.
And the situation is completely different with copywriting and related fields. We code and draw not every day (if at all we do it), but we use speech constantly. And it inspires confidence in many that they know the word perfectly. And this means that there is no more fuss like with designers and coders - you can add, rewrite and write yourself. Well, there is someone to correct punctuation and spelling in the state.
It is a pity that in the texts there are not only grammatical, but also stylistic errors. And they cannot be eliminated in one strike-out. Editing such illiterate texts sometimes takes longer than writing text from scratch. And here the matter is not even in the restrained ambitions of the creator, but in how poor-quality the resulting material is.
But very often the user begins his acquaintance with the product precisely from its description. And no matter how sweet your program is, many users will ignore it when they come across a clumsy presentation.
Do not underestimate the division of labor in general.
Masha Gunina, a copywriter for Appsministry
PS Happy Holidays to Everyone Who Considers themselves a Part of the Information Society