Social Commerce and Fundraising via Twitter

    The American startup Chirpify has implemented an interesting idea for the so-called "T-commerce", where Twitter is linked to a PayPal account, after which it is used as a platform for making payments and as a showcase. Direct payments and the sale / purchase of goods are supported.

    The easiest way to explain this is with an example. Say, from the point of view of the seller, it looks like this:

    1. We publish a tweet with a photo of the product and the price.
    2. Followers respond to a tweet with the word "buy" (@yourbrand buy).
    3. Profit .
    3. Money is automatically debited from their PayPal wallets and transferred to your wallet, a check and order are issued, as in a regular online store.

    A store can sell products without even opening its own website. The highlight of "T-commerce" in the network effect: you can first "monetize followers", and then rely on retweets, which also generate profit. Imagine how many music albums or books a singer or writer can sell if he decides to sell his works directly via twitter to millions of followers.



    Chirpify charges a fee for its services. Three tariff plans to choose from. In the basic “free” version, there is no monthly fee and the seller simply pays 4% of the turnover. On the second tariff with a monthly payment of $ 49 per month, the commission is reduced to 2%. There is also a “corporate” tariff with zero commission, but there has not yet been set up a monthly fee, they agree with each individually. Apparently, the startup does not have a single such client.

    For large retailers, Chirpify can integrate with its existing e-commerce platform.

    The platform can be used to raise funds for a political campaign or donate for other purposes. For direct payments between users, a standard commission of 2% applies, and for donations - 0%.

    Registration in the service is simple in two stages:
    1. Link a Twitter account.
    2. Link a PayPal wallet.

    In case of unauthorized access to Twitter, the payment can be challenged and the money refunded according to the standard procedure for PayPal.

    via Mashable

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