Practical advice for those who decide to sell through coupons

    As soon as you got the idea to sell some of the goods through discount services, they are also “couponers” (groupon, profit, biglion, bigbazzi, coupon, etc.), succumbing to the seductive statistics of sales of other participants and an attractive description of upcoming thousands of sales from the very first day you place your stock - take a break from the golden mountains that arose in your imagination and move the calculator away.

    You need to carefully consider everything and weigh all the pros and cons. I will tell you a few key points that you will encounter and talk about the necessary preparation. My advice is based on real experience, including failure.


    Get ready technically

    If your product is massive and you expect thousands of sales - first of all, create the infrastructure. Every little thing is important - how you will take orders, are you ready to believe your customer, despite the fact that he, for example, is color blind, and you need to choose red and green blocks in the order form, are you protected from fraudulent actions by users how you will store, sort, and process requests arriving at a speed of 6 orders per minute, whether your employees are trained, and so on. If you count on your e-mail and phone as the main means of communication with customers, you will be overgrown.

    Get ready morally

    A flurry of customers that suddenly fell upon you is certainly fine and you dream about it, but if you have never been under the pressure of an avalanche before, even if you are technically prepared for this, be prepared to work at the limit of strength and opportunity. Otherwise, you get crap.

    Prepare Logistics Schemes

    Spoiled by discounts, users only expect that they will not just buy your product with a good (in their opinion) discount, but will buy it with delivery. And do not think that this is not so. Your full-time (if any) several couriers in this case will be a good help for a sudden document flow, no more.

    Find reliable suppliers

    Check your suppliers - personally go to their warehouses and make sure that the goods that you are going to sell are really in stock. Put as many thousands of units of goods as you can in a separate untouchable corner, conclude an agreement and make an advance payment - even if you do not sell everything you wanted - it is an advance payment. If you believe your suppliers by the word - you will be crap.

    Conclude contracts with transport companies

    Again, make sure personally that your transport partner is really what it claims to be. Do not be lazy and ask for a visit to him for a day - look at how much transport he has, in what condition he is, who are the drivers. Sign a contract in which indicate several possible scenarios (small deliveries, medium and flurry). If you believe in the newspaper "from hand to hand" and private offers of transport services - you will crap in the onset of mass deliveries.

    Do not hurry

    Prepare for sales in advance, do not be afraid to lose a month or two to prepare, believe me - the time spent will return to almost perfect work and profit.

    Check it all again

    Check the readiness of all links, test the technical part on yourself, friends and strangers, cats in the end. Make sure the printers are full, with paper and replacement cartridges next to each. And even better if there are just spare printers, just like that - just in case.

    These are the most general recommendations (there are some more important points) for those who decide to sell a lot and efficiently. Couponers can really help you with this, but if you crap - everyone will hate you for it - users, couponers, suppliers, logisticians, employees, and you yourself.

    Also popular now: