Yaber.ru - another model of electronic commerce
Greetings! I want to introduce you to the idea, the implementation of which our team has devoted the past year and a half. The most concise and capacious definition of what we do is social shopping . In this article, I propose to analyze the existing methods of online trading and briefly talk about our best practices in this area.
Humanity saw the World Wide Web in 1991, when Sir Timothy John Berners-Lee introduced the Web server and Web browser to the public. After 3 years, the first store opened on the Web - Pizza Hut. Further, with a difference of one year, Amazon (1995) and eBay (1996) were launched . E-commerce has been a pioneer of the Internet ...
15 years have passed. Over this rather short period of time, we have witnessed the explosive growth of the Web. Today, Google, Facebook, Twitter, Skype and many others offer their amazing services. The Internet has become an integral part of our lives. But what happened during this time in the field of e-commerce? Nothing that would change the methods known since 1996: we are looking for new products in online stores, and for used goods we buy at auctions and message boards.
Maybe everyone is satisfied with the current state of affairs? Market analysis and our own experience show that this is not entirely true. And if you bought something over the Internet, then you also encountered some problems.
Sellers have their own difficulties. They need to do something so that buyers find their products: to optimize (order relevant texts, buy links, banners, pay for clicks from directories). All this spending - financial and time ...
One of the causes of modern problems is that Amazon and eBay transferred the offline-trading model to the Network, and the rest of the players simply copied it. In the offline world, the merchant is not mobile: since he is tied to a storefront with goods, he cannot immediately respond to requests from customers who are far from his store. The model works: "many buyers - one seller."
And on the Web, the buyer can instantly communicate their needs to a wide range of sellers. Merchants have the opportunity within a minute to make an offer (certainly beneficial) to a buyer who lives a thousand kilometers from the store. Sellers are no longer tied to a storefront with goods. Let's go even further - they don’t need it at all! The model works: "one buyer - many sellers."
In this model, sellers are directly notified of the desires of the consumer. They can help the buyer with the choice and offer suitable products. Accordingly, the intermediate steps disappear - the search for goods by the buyer and verification of published data. Sellers, instead of attracting buyers to their storefront with goods, can focus on sales.
We conclude that the first model (“many buyers - one seller”) is certainly possible, but unnatural for the Internet.
Yaber.ru - a service in which buyers publish their requests for the purchase of specific goods. These inquiries are sent to specialized sellers. And then there is direct communication of buyers and sellers. Relations between users form a social network. Take a look.
The main page is a feed of all published user requests. Applying a filter, sellers can select their requests.
We tried to simplify the application creation interface as much as possible, leaving only the most important fields.
Sellers offers. Each sentence is a thread in which correspondence is conducted. Threads can be closed or added to favorites.
In order not to overload the topic, I will limit myself to a description of the main idea. In the next topic, I plan to talk in detail about our service. How it was planned and how it turned out. In the meantime, I invite you to a discussion in the comments.
PS I removed the girl who wants to look at her can follow the link - habrastorage.org/storage/5965ed19/e3129404/3d1a92e1/5d36915b.png
Humanity saw the World Wide Web in 1991, when Sir Timothy John Berners-Lee introduced the Web server and Web browser to the public. After 3 years, the first store opened on the Web - Pizza Hut. Further, with a difference of one year, Amazon (1995) and eBay (1996) were launched . E-commerce has been a pioneer of the Internet ...
There is a problem
15 years have passed. Over this rather short period of time, we have witnessed the explosive growth of the Web. Today, Google, Facebook, Twitter, Skype and many others offer their amazing services. The Internet has become an integral part of our lives. But what happened during this time in the field of e-commerce? Nothing that would change the methods known since 1996: we are looking for new products in online stores, and for used goods we buy at auctions and message boards.
Maybe everyone is satisfied with the current state of affairs? Market analysis and our own experience show that this is not entirely true. And if you bought something over the Internet, then you also encountered some problems.
- The first problem for a spherical customer in a vacuum is choice. Is it worth it to overpay for a Philips TV if a similar Samsung model costs less? What to give a wife on March 8? Friend's birthday?
- Next - search for the best deals on the web. Where is cheaper, faster, safer and more convenient to buy? The following two follow from this problem.
- Verification of data published by the seller. But first you need to get through.
- Hello, is the Philips R4103 / 518 KA plasma panel available? .. Sorry. And W7468 / 520 YS? .. Discounts on this model apply? .. When can you deliver?
And so from one to twenty times. If we get lucky. - Finally, tricks and deceit. Even if you did everything correctly, there is no guarantee that, for example, you will be sold goods manufactured for your country (localization, warranty).
Sellers have their own difficulties. They need to do something so that buyers find their products: to optimize (order relevant texts, buy links, banners, pay for clicks from directories). All this spending - financial and time ...
Win-win solution
One of the causes of modern problems is that Amazon and eBay transferred the offline-trading model to the Network, and the rest of the players simply copied it. In the offline world, the merchant is not mobile: since he is tied to a storefront with goods, he cannot immediately respond to requests from customers who are far from his store. The model works: "many buyers - one seller."
And on the Web, the buyer can instantly communicate their needs to a wide range of sellers. Merchants have the opportunity within a minute to make an offer (certainly beneficial) to a buyer who lives a thousand kilometers from the store. Sellers are no longer tied to a storefront with goods. Let's go even further - they don’t need it at all! The model works: "one buyer - many sellers."
In this model, sellers are directly notified of the desires of the consumer. They can help the buyer with the choice and offer suitable products. Accordingly, the intermediate steps disappear - the search for goods by the buyer and verification of published data. Sellers, instead of attracting buyers to their storefront with goods, can focus on sales.
We conclude that the first model (“many buyers - one seller”) is certainly possible, but unnatural for the Internet.
What do we offer
Yaber.ru - a service in which buyers publish their requests for the purchase of specific goods. These inquiries are sent to specialized sellers. And then there is direct communication of buyers and sellers. Relations between users form a social network. Take a look.
The main page is a feed of all published user requests. Applying a filter, sellers can select their requests.
We tried to simplify the application creation interface as much as possible, leaving only the most important fields.
Sellers offers. Each sentence is a thread in which correspondence is conducted. Threads can be closed or added to favorites.
In order not to overload the topic, I will limit myself to a description of the main idea. In the next topic, I plan to talk in detail about our service. How it was planned and how it turned out. In the meantime, I invite you to a discussion in the comments.
PS I removed the girl who wants to look at her can follow the link - habrastorage.org/storage/5965ed19/e3129404/3d1a92e1/5d36915b.png
