September 3, 2010 at 21:53Can hosting be unlimited
Launching the new CLOUD tariff, which involves unlimited hosting (traffic, domains, MySQL, disk space, mail, subdomains ...), we are faced with skepticism about this tariff, both from potential customers and from competitors. The main argument of skeptics was that any disk space is limited, and no matter how many servers are in the data center, all the same, the total disk space will be limited to 100, 500 or 1000 terabytes, depending on the size of the data center. The argument is significant, if you approach the distribution of megabytes as dividing the cake between the guests, when one “Napoleon” needs to be divided into 20 people, so that everyone gets and does not offend anyone. The best solution in this case is to divide the cake into 20 identical slices and distribute to the guests. It is noteworthy that after guests leave, when cleaning the table, here and there, an undernourished cake is discovered (someone on a diet, someone over-eaten, someone does not like sweets, someone fell asleep with his face in a salad, etc.). At the same time, Anna Vasilievna (a magnificent neighbor) several times asked for supplements, but since everything was already distributed, the owner had no choice but to just smile, and shrugged. Thus, on the one hand, we have drunk but hungry Anna Vasilievna, on the other hand, an unfinished cake. A similar approach to resource allocation is used by most hosting companies. Thus, on the one hand, we have drunk but hungry Anna Vasilievna, on the other hand, an unfinished cake. A similar approach to resource allocation is used by most hosting companies. Thus, on the one hand, we have drunk but hungry Anna Vasilievna, on the other hand, an unfinished cake. A similar approach to resource allocation is used by most hosting companies.
Continuing the metaphor with the cake, let's make the assumption that the high cost of gifts will depend on the feeling of satisfaction of the guests. If, having the same cake, we would not invite 20 guests, but only 5, while not limiting their access to the cake. Obviously, the cake, originally designed for 20 people, will easily saturate the five guests, who, being well-fed and satisfied, will leave more expensive gifts. In addition, the owner will need to wash less dishes, buy less vodka and hire fewer waiters to serve the festive table.
If you transfer all this to hosting, then having 1000 gigabytes, it is more profitable to have 500 clients who will pay $ 20 for unlimited hosting than to split the disk into parts of 100 MB and sell them at best for $ 1.5. As a result of simple calculations, we obtain in the first case revenue of $ 10,000 / month, in the second case $ 15,000 / month. At the same time, the costs associated with providing technical support for 500 customers are an order of magnitude or even lower than the support service for 10,000 customers (1000 GB / 100 MB = 10,000). In addition, marketing efforts to attract five hundred customers are many times less than the efforts spent to attract ten thousand customers. With proper management, in the first case, you can afford to rent a new server every month, to support unlimited hosting status or to increase resiliency with only 100 clients. Imagine now that this is not one, but N servers.
At the same time, there are daredevils who, having seen the word unlimited hosting, start uploading backups to the server, create file exchangers, video archives and so on. Here's an example of such an approach habrahabr.ru/company/yeaphost/blog/103136/#comment_3206498 . In a sense, JackRowsen is right, "He called himself a load, climb into the back." But do not forget about the rules for using hosting, which each hosting company determines based on the requirements of the law, its own security policy and marketing policy. And this means that the host can limit the service of all of the above services by writing it in the rules for using the hosting.
To summarize all of the above, I would like to say, "Infinity is not something that cannot be measured, but something we cannot reach."
Continuing the metaphor with the cake, let's make the assumption that the high cost of gifts will depend on the feeling of satisfaction of the guests. If, having the same cake, we would not invite 20 guests, but only 5, while not limiting their access to the cake. Obviously, the cake, originally designed for 20 people, will easily saturate the five guests, who, being well-fed and satisfied, will leave more expensive gifts. In addition, the owner will need to wash less dishes, buy less vodka and hire fewer waiters to serve the festive table.
If you transfer all this to hosting, then having 1000 gigabytes, it is more profitable to have 500 clients who will pay $ 20 for unlimited hosting than to split the disk into parts of 100 MB and sell them at best for $ 1.5. As a result of simple calculations, we obtain in the first case revenue of $ 10,000 / month, in the second case $ 15,000 / month. At the same time, the costs associated with providing technical support for 500 customers are an order of magnitude or even lower than the support service for 10,000 customers (1000 GB / 100 MB = 10,000). In addition, marketing efforts to attract five hundred customers are many times less than the efforts spent to attract ten thousand customers. With proper management, in the first case, you can afford to rent a new server every month, to support unlimited hosting status or to increase resiliency with only 100 clients. Imagine now that this is not one, but N servers.
At the same time, there are daredevils who, having seen the word unlimited hosting, start uploading backups to the server, create file exchangers, video archives and so on. Here's an example of such an approach habrahabr.ru/company/yeaphost/blog/103136/#comment_3206498 . In a sense, JackRowsen is right, "He called himself a load, climb into the back." But do not forget about the rules for using hosting, which each hosting company determines based on the requirements of the law, its own security policy and marketing policy. And this means that the host can limit the service of all of the above services by writing it in the rules for using the hosting.
To summarize all of the above, I would like to say, "Infinity is not something that cannot be measured, but something we cannot reach."