The future of online movie rental

    In the next topic discussing the topic of paid movie screenings on Youtube. The idea, in principle, is a promising one - especially if you offer a tytubik not as a competitor to torrents, but to a traditional film distribution. This topic is not re-sucking the same news, but thoughts on the future of such services.

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    Judge for yourself - in torrents, films appear in good quality only after the DVD is released - that is, at the stage when a movie from the "want to watch - pay" category already goes into the "watch for it" category - and it's not just about the development of file sharing - how as if before the phenomenon of “taking a cassette / disc” to look at a friend did not exist. In such a simple way, the content of the copyright holders, albeit at a lower speed, but still diverged.

    But consumers who would like to watch a movie right away, as it goes on sale, are deprived of a choice - you need to go to the cinema, without options.

    I’ll say right away that I’m missing a large audience of VKontakte looking at screens with a picture stretched to full screen with a pixel resolution of 400-500, first of all, because professional rogues weep, but eat cactus, as well as people who are totally insensitive to the quality of the picture - and, therefore, in general, to the movie itself - not quite the target audience of distributors. Secondly, which is probably more important - for many people, the “trick” in Vkontakte is a kind of tasting, the results of which make a decision to go or not go to the cinema (wait or not wait for a DVD-rip on the network :).

    So, we know that we want to see a specific film - or, okay, we looked at a piece on Vkontakte and realized that yes - we want, and what are our options? In addition to going to the cinema, a viewing option on Youtube now appears. The advantages are obvious - cheaper (in Moscow for 5 bucks you can go to the cinema only in the morning, and the associated costs - even if not popcorn, but although the time and cost of travel, if the cinema is not nearby, this pleasure will be more expensive). More comfortable - not everyone likes to watch a movie in the company of strangers. Faster - open the browser, choose the quality - and look.

    I’m not even talking about Youtube now, the technologies of online movie rental really have a great future as a competitor to traditional rental. No, he won’t kill piracy - on the contrary, HD rips on the network will begin to appear even faster. But it will help to reduce lost profits, for which copywriters are most killed - precisely due to the seduction of attracting those who do not go to the movies for the above reasons - expensive, once, uncomfortable.

    The second point that makes the prospects for online movie rental so impressive lies in the business plane. Cinema is a business, and the technology that will allow you to earn more will win. Online movie rental will allow Hollywood bosses to get at least one viewer at least than in the cinema - the cheapness of the “ticket” on Youtube is compensated by the fact that you don’t have to give half the revenue to the cinemas (to really pay off the film, you need to collect at least two of your budgets from taking into account the shares of all participants in the film distribution process). Of course, Youtube (or future similar services) will also take their percentage - but incomparably less, due to lower costs. For YouTube, this is generally a more likely way to increase the return on infrastructure costs already made.

    But there are nuances that have yet to be learned on this path. For example, I am convinced that the “5 bucks - one view” scheme will not be able to fully realize the advantages described above - rather, it will only increase the number of leaking viewers who will watch pirated HD-rips from the same YouTube and those who are utter. There are two reasons for this - firstly, psychological - when we deal with content on our computer, we are accustomed to the fact that we can fully manage it - not only press the pause, but also return to it later, for example, to review the film or some parts of it later. If YouTube will require the user, for example, after restarting the browser to pay again - this will be a strong annoying factor.

    Secondly, Youtube is still not a movie theater, where they pay money not so much for watching a movie as such, but for spending time. An online cinema is still a more utilitarian thing, you won’t invite a girl to online cinema (I wrote and thought - why not? At least, it can significantly accelerate the development of events for which girls are usually invited to the cinema. You can’t watch the movie, on the sofa :). No, of course, all sorts of services will appear that build their culture around online cinema - some kind of integrable chats, buttons like “turn on a neighbor chewing popcorn on a vuvuzela ”, but movie theaters will not die out - just like ordinary theaters, paper books, etc.

    Going to the movies on Youtube is more like buying a disc than going to the traditional movie. And here it is important that the purchased content is delivered to the buyer as a whole, with the right to dispose: if he wanted to - reviewed, an unlimited number of times. Yes, friends will take such shows, etc. - but with the usual discs the same story.

    In the comments to the desired news about the restart of paid online cinemaThey wrote about monthly subscriptions, annual subscriptions, etc. - but this is hardly likely, at least with the premieres - the movie is an expensive product and budgets are only growing. For films that have already been released - from six months to a year or older, this is certainly possible, but online rental will still remain a piece service - such a degree of cooperation when the largest Hollywood studios would agree on a package sale of viewing their premieres of the month can only be dreamed of. Yes, and the distribution of profits with such a scheme is not clear. Therefore, for online or offline screening, but a movie ticket will remain a ticket for one movie :)

    What other changes are possible? It is clear that in the calculation of movie fees will begin to take into account the income from online rental. But due to the lower price of the “ticket”, the total amounts will already not look so impressive - so the traditional online counting of views and viewers will become more important.

    Obviously, the future is with online cinemas. The only question is the timing of its onset. The fact that Google took up the matter, and the site for the film screening will be Youtube, inspires some optimism.

    PS The picture is taken from here .

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