What will be the help systems in the future?

    I am the creator of the business directory YPAG.RU , I would like to highlight this industry, tell them the disadvantages and advantages of them, in which direction they will develop.
    It’s not a secret for anyone that classic paper business directories have gone down in history, it was difficult to work with, difficult to find the right information, they were bulky. They were replaced by electronic directories such as COMPASS and Internet directories. The main drawback of these directories is access to relevant data. Any large help system requires constantly checking the relevance of the data. For this you need to have a large staff of employees, regularly ring up all companies, request the correct data. This is a very expensive pleasure; the business of help systems does not have a high profitability; therefore, the practical data of all help systems have about 30% of outdated information.
    We at YPAG.RU solved this problem in the following way: we shifted the verification of data relevance to users of the system. More than 60,000 people visit us every day, each looking for his information. Users are in those corners of the directory where the moderator’s hand is unlikely to reach. About 50 applications are submitted per day for data correction. We check all this information and then correct it.
    The next problem is the relevance of companies to this section.
    We used to trust owners of registered companies. As practice has shown, this is a very inefficient way, they indicated almost everything at least somehow related and not related to their sections, as a result, the directory could turn into a simple dump, where you can find nothing. Moderators are also people and shifting everything onto their shoulders is also not very effective, and requires large resources.
    To determine the sections, we built a neural network, it trained on the existing base, after the learning process and adjustments about a month later, the error in determining the section was approximately 3%. He appoints not only the section, but also the place of the company in the section.
    To date, directories in a classic form are of little interest to users, they want to go in, press a single button and get comprehensive information about a product or service: cost, delivery time, warranty, etc.
    Each help system goes its own way, some of them have a pool of operators who are ready to advise users for free or for free.
    We tried to implement it in the form of a tender center.
    Any user can announce a tender, request prices, find dealers and much more by filling out one form.
    After that, the information is sent to the target audience. Companies, going to the tender page, can bargain among themselves for the client.

    So what will help systems become in the future?
    The more technology develops, the more lazy the user becomes.

    Perhaps in the near future we will learn to determine the needs of users based on indirect signs, behavioral targeting, etc.
    Then the user can simply go to the directory, press one button and the system will give him 100% target information ...

    Also popular now: