Google Analytics Installation and Tuning Guide

    A brief reminder on installing Google Analytics came in handy for work. I think it might be interesting :)

    Installing the Google Analytics code

    1. Subdomain / Cross-domain tracking - the first thing to do is determine if the site is located on several subdomains and if so, you need to set up the correct tracking between them using the setDomainName () function. Sometimes for tracking subdomains they use different profiles with different Google Analytics identifiers, but in our opinion it is more convenient to use one profile and accordingly configured filters, which are described below.

    2. Code for search engines - since Google Analytics by default does not understand any Russian search engines, except Yandex, we always addin the tracking code "handlers" of domestic search engines. We use the addOrganic () function.

    3. E-Commerce - the module is placed if real transactions are carried out on the site. To install it, you need to change the “Thank you for your purchase” page so that the tracking function substitutes the appropriate values ​​for completed purchases.

    Checking the code on the site

    After the client informed about the installation of the code, it is required to check the code for correctness.

    1. Typos - a very unpleasant mistake, because in this case, Analytics will display a message "code found, data is being collected." However, the data in the account may not appear - it all depends on where exactly the typo is made.

    2. Is the code everywhere - checking the ubiquity of the installation is not so simple if the site is dynamic. You can use the service you want to tag them with utm tags.

    GA settings

    1. Profile for raw data - it’s good form to create at least two profiles - one for raw data and one for using filters.

    ◦ For subdomain tracking, you must create a profile to display the full URL.
    ◦ If there are unnecessary parameters in the URL, we make a separate profile in which we get rid of them
    2. Setting up internal search - if there is a search on the site, it must be configured.

    3. Setting goals and checking regexp goals in reports - do not forget to set goals. If a regular expression is used for the goal, you need to go to the content report and paste it into the filter under the report. This field understands regexps, and using it is very easy to check for errors.

    4. The binding of AdWords and Analytics - do not forget about the binding of AdWords and Analytics. You need to go to AdWords on the tab “Reporting - Google Analytics” and check if the connection is configured. It is immediately necessary to check whether auto-tagging is enabled in the "My Account - Settings" tab.

    From the materials of Timofey Putintsev

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