Cinavia drm

And progress does not stand still. That's slowly but surely gaining momentum Cinavia DRM to protect copyright holders on bluey players and PS3.

In short, the system analyzes these watermarks and compares them with the source that the film was distributed (cinema release or release on disk), and if there is a match, the film will either play without sound or not play at all. American pirates are already faced with protection in 2 popular movies on the network, these are the screens of "Wolfman" and "Island of the Damned."


How it works?
If someone recorded a movie in a movie using the headphone output, then all the watermarks that will mean that this is a “movie release” will be recorded. Cinavia codes (see below) are designed in such a way that they are sent to audio after copying, converting to another format, and even recording to a camcorder.

“Films protected by Cinavia technology contain an inaudible code inserted into the soundtrack by copyright owners that shows where and how they can be used. For example, films released in movie theaters may contain a Cinavia code, which means that they can only be duplicated by professional replicators and played on professional projection equipment. ”
(Look for technical information and details here and here ).

It is worth mentioning that in the future I will use exclusively films as an example, this protection can also be applied to any video content. TV series also fall into the potential risk zone.

Blu-ray and not blu-ray playback.
So far, Cinavia DRM is only included in some Blu-ray players and PS3. A list of manufacturers that have already integrated Cinavia can be found in this PDF . However, since the technology is now officially recognized and approved in the new AACS (Advanced Access Content System) agreements, all major manufacturers of heaters will include it in their products.

“Cinavia has been adopted as an essential component of the AACS security system. Blu-ray heaters with built-in Cinavia detectors began to hit the consumer market in late 2009. ”

This is a big win for the Verance Cinavia campaign. Although not all bluetooth player makers have decided to accept it as the de facto DRM standard, Cinavia also has significant support from studios such as 20th Century Fox, Paramount, Sony Pictures, Universal Pictures and Warner Bros. Entertainment, which in the future may result in the widespread dissemination of this protection.

While Cinavia protection is limited only to Blu-ray players and PS3, technology will not affect playback if your system does not have Cinavia detectors. This means that even if you downloaded a file that contains a “DRM watermark,” but you don’t have Cinavia hardware-compatible hardware, nothing will happen. You will also calmly watch the film and not notice anything.

DVD players - it is not yet known whether DVD players will support Cinavia in the future. But at the given moment there are no such players and, prod, not planned.

Download and view on PC - Audio watermarks have no effect on PC viewing.

HD Media Centers - Same thing. There are no restrictions for WD TV or PopcornHour.

Impact on piracy.
As you can see, Cinavia technology will have little impact on piracy in general. People who are used to viewing downloaded movies via PS3 or recording on BD-R will simply use alternative methods to watch them. This will bring only some inconvenience, but in no case will reduce the distribution of films on the network. It will be much more interesting to find out what happens if Cinavia Verance pushes its technology into the next generation of DivX-compatible DVD players. But whether they can somehow nail this DRM to the PC is not clear.

Personal opinion:At the moment, Cinavia DRM does not pose a danger to the "pirates." But with the further spread of HD equipment and the integration of protection into a larger number of films, and not only when shown in the movies, but also when distributed on disks, as well as TV releases, life can significantly spoil the life of dishonest users. Unless, of course, they find a way to bypass the protection, that also cannot be ruled out.