Startup Loopback

    Startup is a sweet word for any developer that does not seem to have analogues in other environments. Knowledge multiplied by the lottery. It is difficult to predict whether a startup will fire, sometimes it would seem that a promising project that directly radiates potential flies into tartaras a maximum of six months after launch, and a completely crazy idea suddenly gains incredible popularity and becomes an object of investment and other tasty gingerbread cookies for the developer.

    Any developer at least once in his life tried to create something similar. At first, the idea illuminates, which is then quickly drawn on paper using pencil sketches. Then a painstaking search for similar products on the market is carried out, and along with the discussion of the idea in the kitchen with my wife, and God forbid, someone hears, they will immediately drag the idea away and realize it, and get a million.

    The paradox is that 99% of manufactured products, which I call crafts, are already somehow implemented by someone and once, but this never stops the startup, because he always knows what and where to improve, where to stick a twist; I’m always sure that its implementation will just shoot, his project will be able to pull on all those blankets that are located on other similarsites.

    The lion's share of crafts that have been observed lately, is built on the principle of "I will do like these, and add this ." Any functional trifle, which, according to the subjective opinion of the developer, is either absolutely necessary on the site or, on the contrary, spoils the whole picture and only scares the potential user , can serve as this .

    And at the same time, there is still such a funny nuance as the evolution of the idea of ​​a parabola, while the functionality is rapidly growing at first, and then also flying rapidly down to facilitate service.

    And then the following happens:

    First there was a word

    A product appears on the Internet, for example, a service that allows you to save your links. For instance. The author, let's call him Vasily, immediately flaunts his brainchild and awaits suggestions from Google, or, at worst, from Microsoft.

    Steel hands-hooks gave us a mind.

    After a week, someone Petya, looking at the news about startups, sees Vasin’s implementation and decides that everything seems to be fine, but it would not hurt to group sections for links. Petya immediately gets to work and a week later gives his start-up to the audience , under the working title “Directory of Links” to the

    Crazy Dog, seven versts is not a hook

    “Something is wrong here!” - comparing two similar projects, Kolya decides, and without any hesitation, bursts into the stream, the result of which a third project is born, in which, among other things, actually links and categories, there is an opportunity to share these links with each other.

    Strike the iron while it’s hot

    “But the topic is fashionable, you see how quickly everyone ran to do it, but I'll show everyone now!” - Vitya waved his fist fiercely, and after 5 days he violently scribbled in the thematic publications a press release on his startup , which is betterthe rest, because in addition to links, categories and the ability to make these links public, avatars are added to user profiles, a link link of friends is added, and to the heap, and this is the main feature, RSS feeds. Such a work is no longer ashamed to be called high-tech , and it is time to prepare for an IPO.

    For the catcher and the beast runs

    In the next six months, the service is copied from project to project, growing with more and more saturated baubles and ryushechki, with each bauble and almost every ryushechk according to each of the following authors and will allow you to get the whole audience from your predecessors.

    • The ability to attach a page screenshot to the link is added
    • The functionality of a social network is being pulled, where you can discuss the latest trends in the world of links
    • Google API and Yandex.Maps are connected
    • A weekly podcast service for creating links (underlined to do or not, blue or purple, etc.) is developed and released.
    • Expert column opens
    • Native API released


    How the heart calms down.

    The most interesting thing happens next. After a year, it suddenly turns out that all of the above services, in general, are of no interest to anyone. Multiple publications and analytical reports suddenly find out that the user does not need communities, he is not interested in the capabilities of Google Maps, he is completely on the side of the API, and he is simply annoyed by podcasts. He is only interested in mice, their cost ... links and nothing more.

    And then the backward wave, when the next crafts and publications of the form “New Startup! We made the interface as easy as possible, we removed unnecessary functionality, which was the mistake of our predecessors, and therefore meet our startup , where there are only links, screenshots and groups of friends! ”

    Next is a new startup. Without friends.
    Following is the new one. No categories.
    Following is the new one. No groups of friends.
    And then a completely new one, which allows you to add only one link per day, and is motivated by the fact that “in this way we select the best, this is a new word in startups”.

    And everything returns to square one. The circle is closed.

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