Netvibes Wasabi - rival Google Reader
Netvibes is one of the most famous homepage services like iGoogle. And Wasabi Smart Reader is an advanced reader, which is still in the closed beta testing phase. Among the main features it is worth noting an almost instant update, support for widgets (which are many) and 3 ways to view feeds, in particular Mosaic View - square previews of posts with captions (very convenient for ribbons with pictures and a small amount of text). In general, you need to try it yourself - usability is at a level that I personally personally like more than GoogleReader.
To try wasabi, you need to register on Netvibes, request an invite here (being logged in), and then wait (I received the code only after 2 weeks)