Counting the number of distributions of the logo and sign

Surprisingly, it is a fact: I even searched (for a long time), but did not find any instructions for compiling guidelines. Moreover, somehow, the intelligible principles of forming the base of distributions did not catch the eye, and these are very basic principles.

I mean, without guidelines you can easily live if these distributions were in order. It is much more convenient to live with them if there are a lot of all kinds of information and advertising materials on the stream to be done. Well, the guidelines ... the main thing is that the designer’s brains do not jam, and act according to the situation.

This morning I made a detailed commentary on the commercial proposal and realized that it would be a useful article. To brighten it up a bit, I diluted the text with recent examples, for the sake of clarity.

Behind the scenes was a text about inventing and creating this very sign.

Sorted in general

Specific versions of the logo and sign are developed for different scales , media and technological capabilities and playback conditions (file formats and color reproduction).

File types with distributions for different media (in this case, logo media, i.e. where it will be displayed / where it will be applied)

Media can be digital (website, mobile devices, presentations, PDF presentations) and physical (everything that can be printed, extruded or applied - embossing, foiling, metal engraving, plotter cutting). Distributions are created for digital media in the RGB color model, for the production of physical media - in the CMYK color model.

Distributions for different playback scales

The scales can be huge (signs), medium (posters), small (booklet cover), small (business card) and very small - about five millimeters in height (for example, a souvenir pen).

This is probably called optical correction :-)

For each size range, it is necessary to create separate versions of logos and signs, since simple scaling greatly distorts proportions, requires the removal or addition of additional details, and can generally look pretty ugly. Technological production may not be possible for some types of logos and in any case will require additional study, even if you do not create most of the distributions immediately.

In order not to be unfounded, I will cite one of our recent works, a sign for Tormashenergo:



If you do not discuss the attractiveness and aesthetic features of the sign, you can understand that faxing such a sign will be problematic. Putting the sign on the pen in one color, with a physical height of the sign of five millimeters, will also be problematic. Therefore, for three sizes, three different layouts were made:



If you look closely, it becomes obvious that the thickness of the lines is different, some of the sign’s planes are offset, and if you scale it, even proportionally, you get three different signs. Here they are, family, reduced to one size:

Logo distributions to display on different backgrounds

Often, the creation of different distributions of the sign and logo is required to work on light and dark backgrounds (black and white is the simplest example, we should not forget about corporate colors in cases with a well-developed corporate color scheme). This is especially true when conducting co-branding events when it is impossible to determine in advance in which color environment the brand name and logo will be used.

In the case of the example given in the example, a remarkable version with a white stroke was naturally obtained. This option looks great on textured backgrounds. A black stroke in this particular case would visually reduce the icon:

Summary of distribution types:

1. At least three dimensions - large, medium, small sizes.
2. At least two main formats : vector and raster.
3. At least six colors : full color on a light background, full color on a dark background, monochrome on a dark background, monochrome on a light background, monochrome on a dark background, monochrome on a light background.

Small and large sizes are often impractical to make in raster formats, because these sizes are mainly focused on production (physical media), and the vector format is often (in 99% of cases) more convenient (if not the only acceptable one).

Promised tablet

As a result, it turns out that the minimum set of distributions includes:

No.	Color	Dimension	Format	Background color solution	Using
1	Full colour	Big	Vector	On a light background	Outdoor advertising, large billboards, banners, temporary signs.
2	Full colour			On a dark background
3	Monochrome			On a light background
4	Monochrome			On a dark background
5	Monochrome			On a light background	Metal signs, plates, outdoor advertising.
6	Monochrome			On a dark background
7	Full colour	Average	Vector	On a light background	Any medium-sized print advertising - magazine graphics, newspapers and books, souvenir products. One-color images can be used on leather covers of diaries (squeezed out).
8	Full colour			On a dark background
9	Monochrome			On a light background
10	Monochrome			On a dark background
eleven	Monochrome			On a light background
12	Monochrome			On a dark background
thirteen	Full colour	Average	Raster (RGB)	On a light background	Any informational materials displayed by devices - projectors, displays of monitors or mobile devices (websites, presentations, electronic documents).
14	Full colour			On a dark background
fifteen	Monochrome			On a light background
16	Monochrome			On a dark background
17	Monochrome			On a light background
18	Monochrome			On a dark background
19	Full colour	Small	Vector	On a light background	Any print advertisement of medium and small formats - magazine graphics, business cards, newspapers and books, as well as souvenir products of small sizes.
20	Full colour			On a dark background
21	Monochrome			On a light background
22	Monochrome			On a dark background
23	Monochrome			On a light background
24	Monochrome			On a dark background

Vector distributions are provided in EPS format, which is recognized by the main professional layout programs - Adobe Illustrator, Adobe InDesign, Adobe Acrobat and amateur ones - Corel Draw :-).

Raster distributions are provided in TIFF format. Good format, reliable. The working resolution is at least 300 dpi, as an almost universally accepted standard. The names of such files should, in theory, reflect the size of the physical fingerprint (provided printing with a resolution of 300 dpi).

The number of distributions can increase, for example, due to the relative location of the sign and logo (for example, there can be two versions of the sign - full and reduced, in which case the number of distributions is automatically multiplied by two, and we get 48 distributions).

All distributions are ordered and described. A short distribution index is compiled. Distributions are recorded on a CD or other electronic media and transferred to the customer on physical media.

_{... and yes, this is advertising, of course, of course, if that. If interested: the project page on our website , the font for the logos of this client (RB Teknon) and a picture from the process of creating this icon . Just to complete the picture, yeah.}