Changing Content Improves Search Engine Positions
The fact that Google is more fond of updated websites we know so. Jerry Cullen decided to find out exactly how.
He created two almost identical culinary sites, with the same saturation of keywords, the same external links and more. The difference was only in a small text block, which on one of the sites was filled with news in the topic. A static site received 55 visitors in two months, a website with a dynamic text block received 122 visitors from Google.
Experiment Report (PDF)
Jerry, of course, did this experiment for a reason - he promotes the NewsBox service , which actually showed dynamic content on the second site. News is selected by the editors manually, but it costs $ 99 per month and does not suit everyone.
What should everyone else do? If you dig deep - any website has resources. For example, a blog post may show at the end an automatically compiled list of similar articles, sorted randomly . Thus, both people and search engines will have something interesting to read. If there is no such plugin, it is worth writing it.
The same idea will work on any other site with a large amount of text content, say on a site with articles or on a forum.
He created two almost identical culinary sites, with the same saturation of keywords, the same external links and more. The difference was only in a small text block, which on one of the sites was filled with news in the topic. A static site received 55 visitors in two months, a website with a dynamic text block received 122 visitors from Google.
Experiment Report (PDF)
Jerry, of course, did this experiment for a reason - he promotes the NewsBox service , which actually showed dynamic content on the second site. News is selected by the editors manually, but it costs $ 99 per month and does not suit everyone.
What should everyone else do? If you dig deep - any website has resources. For example, a blog post may show at the end an automatically compiled list of similar articles, sorted randomly . Thus, both people and search engines will have something interesting to read. If there is no such plugin, it is worth writing it.
The same idea will work on any other site with a large amount of text content, say on a site with articles or on a forum.