Interactive magazine cover. Almost reality

    Imagine. You are buying a magazine. An ordinary glossy magazine with a bright cover. It is not so important about what exactly this magazine will be - IT, cars, women, whatever. And suddenly you notice on his cover something like this inscription:

    First thoughts? A stereo cover, and inside are colored glasses? Autostereogram ? Everything is simpler and more elegant.

    In general, if you look closely at the picture above, you will notice a short instruction that encourages us to visit a certain site in order to make this whole thing work.

    And really. This cover does not contain anything unusual except for some control image that the flash application on the site recognizes, which will use your webcam, to which you bring this cover. And then the following will happen:

    As it becomes clear from the video, this journal is none other than Popular Science. Here is their complete cover:

    Want to try? It’s not necessary to order a magazine. You can simply print this cover here on a color printer, go to the site of the joint project PopularScience and General Electric (yes, it’s actually a GE advertisement), poke on Launch Experience, bring a freshly printed cover to your face, smile at the camera and watch the effect .

    It is clear that in this case this is just an example of technology, but if you include fantasy, then that just does not come to mind. The most commonplace is animated infographics. That is, you are reading a magazine. What-thread is a clever article with tons of information. In principle, everything is clear, but there is a footnote in the text: “To see a more detailed interactive diagram, go to such-and-such site and bring the spread to the webcam.” Can’t you go?

    The truth here is the question - if you still need to go to the site, then why not put this very animated table directly on the site. In this case, this recognition chip becomes an additional link that can be dispensed with.

    But, in any case, the technology, it seems to me, is quite promising.

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