Joost lessons
Joost seems to have a sad fate. The company had an amazingly thorny path. At first, an inconvenient application, which, even before launch, was said to use distributed and P2P technologies. Then the application was closed and broadcast began centrally, from a site that struck with its strange content. I found there old black and white Asian films about ninjas and even more amazing nonsense. And now Mike Volpy is being fired. In his interview, he calls the reasons for the failure of the project.
Sorry. But outside of the United States and Britain, Joost (on their assurances) had 3.5 million unique users. Nevertheless, this was not enough for them.
- Content owners felt that they themselves could distribute it. [It really is. It seems to many content owners that building their own channel on the Internet is easy. But! It is strange that other players, such as Hulu and Youtube, did not suffer from this approach. They are given content.]
- The most important lesson is that people want to watch good content. [Ok! Let's say they want to watch the best content, but no one canceled the long tail either. Who prevented building a business on all other content?]
- Joost has never had access to good content.
- Some Disney-type content owners have chosen to sell content exclusively to the largest channels already established. In the USA it is Hulu, in Britain their views turned towards Kangaroo. [Yes, Joost is just out of luck here. He became a victim of Disney's idiotic policies. It was necessary for everyone to sell content, and not exclusively. After a few years, they realize this.]
Sorry. But outside of the United States and Britain, Joost (on their assurances) had 3.5 million unique users. Nevertheless, this was not enough for them.